Job Description
We are seeking a dynamic and experienced professional to join our team as a Web3 Content and Marketing Specialist. This role will be responsible for driving the content strategy, brand building, and user growth initiatives for our innovative Web3 projects. The ideal candidate will have a deep understanding of the Web3 ecosystem and a proven track record in content creation, marketing, and community engagement.
Key Responsibilities
- Content Planning and Management
- Build and optimize the overall content system for Web3 projects, including brand stories, white papers, technical articles, social media content, press releases, and blogs
- Develop comprehensive content marketing strategies, ensuring high-quality output and consistent brand messaging
- Coordinate with content teams, designers, and external creators to maintain content style consistency and timely delivery
- Market Promotion and Brand Building
- Plan and execute market promotion, brand communication, and public relations activities
- Manage project marketing and operations on international social platforms (Twitter, Telegram, Discord, Medium, Reddit)
- Organize online/offline events to increase project visibility and community engagement
- Data Analysis and User Growth
- Establish and monitor KPIs for content and marketing campaigns
- Analyze campaign effectiveness and optimize strategies based on data insights
- Track industry trends and adjust content/marketing approaches to drive user acquisition
- Cooperation and Resource Coordination
- Collaborate with KOLs, media partners, and ecosystem projects for joint marketing
- Represent the project at industry events and media interviews
- Build and maintain strong relationships within the Web3 community
Job Requirements
- 3+ years experience in content marketing, preferably in Web3/blockchain space
- Deep understanding of Web3 ecosystem and cryptocurrency markets
- Excellent English writing and communication skills
- Proven track record in social media management and community building
- Strong data analysis skills and results-oriented mindset
- Ability to work in fast-paced, dynamic environment
- Experience coordinating cross-functional teams and external partners
- Passion for blockchain technology and decentralized applications
Preferred Qualifications
- Experience with SEO and content optimization
- Multilingual capabilities (especially Asian languages)
- Existing network in Web3/blockchain industry
- Graphic design or video editing skills
