•\tDevelop and execute marketing campaigns tailored to Southeast Asian markets (China, Taiwan, Korea mainly) \t•\tPlan regional strategies to drive user acquisition and retention for Web3 projects.\t•\tBuild and manage communities on platforms like WeChat, Telegram, Discord, and Twitter.\t•\tFoster engagement and trust with community members, especially through content and conversation in Mandarin Chinese.\t•\tIdentify, onboard, and manage relationships with key opinion leaders (KOLs) and influencers in the region.\t•\tMonitor campaign effectiveness through KPIs (e.g., engagement, conversion rates, growth).\t•\tOrganize and promote events, including AMAs, conferences, and local meetups, to expand brand awareness.