Marketing Lead at ZOOMEX

Job Description

Key Responsibilities

• User Growth: Utilize existing resources in blockchain, cryptocurrency, investment, funds, or stock-related industries to formulate and execute user acquisition strategies, facilitating new user conversion.
• Channel Expansion: Develop and integrate market channel resources, including media, communities, KOLs, SEO, app downloads, and quantitative teams, to create effective marketing plans.
• KPI Achievement: Establish and meet key performance indicators for user acquisition, conversion, and channel effectiveness. Lead the team in developing actionable promotional and campaign strategies.
• Team Management: Align market strategies with product and operational timelines. Foster cross-departmental collaboration to improve execution efficiency and team development.
• Market Research: Stay updated on industry trends, producing high-quality market analysis and research reports to guide strategic implementation.

Job Requirements

• Proven experience in user acquisition and channel development within blockchain, cryptocurrency, or financial sectors.
• Strong ability to manage diverse marketing channels, including media, KOLs, and digital marketing strategies like SEO and app install campaigns.
• Demonstrated success in setting and achieving KPIs related to user growth and conversion.
• Leadership skills to guide teams in executing marketing plans and collaborating across departments.
• Analytical mindset with the capability to conduct market research and provide actionable insights.
• Excellent communication and strategic planning abilities to align marketing efforts with business goals.

Preferred Qualifications

• Experience working in a remote or distributed team environment.
• Familiarity with quantitative trading teams or investment communities.
• Background in data-driven marketing and performance analysis.