Job Description
This role is responsible for designing and implementing comprehensive data-driven growth strategies across multiple digital channels to achieve business objectives. The candidate will lead the execution of experiments focused on user acquisition, retention, and monetization while maintaining a strong emphasis on performance optimization. Key responsibilities include managing end-to-end campaign lifecycle from planning to analysis, ensuring alignment with business goals and maximizing return on investment. The position requires proactive identification of new acquisition opportunities through rigorous testing of both paid and organic channels, leveraging advanced analytics and market trends. Collaboration with cross-functional teams is essential to drive community-led growth initiatives and expand brand reach through strategic partnerships.
Key Responsibilities
- Develop and execute data-driven growth strategies across multiple channels to drive user acquisition, retention, and monetization
- Responsible for campaign setup, execution, reporting, and optimization to drive performance indicators with game objectives
- Test, discover, and untap new paid and organic acquisition channels through continuous experimentation and analysis
- Drive community-led growth efforts by creating and managing campaigns and events that engage new audiences
- Build and manage relationships with partners and vendors to expand our reach and maximize growth opportunities
- Provide optimal budget forecasting and/or allocations recommendations across programmatic and/or paid social media channels
- Leverage first-party and third-party data to achieve maximum reach, scale, engagement effectiveness, and performance efficiency
Job Requirements
- Proven experience in developing and executing growth strategies with measurable results
- Strong analytical skills to interpret data and derive actionable insights for campaign optimization
- Expertise in managing end-to-end campaign operations across digital platforms
- Ability to identify and evaluate new acquisition channels through rigorous testing methodologies
- Collaborative mindset to work closely with community management, creative, and operations teams
- Excellent communication skills to present complex data findings to stakeholders
- Proficiency in budget forecasting and allocation techniques for digital marketing initiatives
- Knowledge of programmatic advertising and paid social media platforms for campaign execution
- Ability to leverage both first-party user data and third-party analytics tools for decision-making
- Strong focus on achieving business objectives through scalable and efficient growth strategies
- Experience with A/B testing and performance tracking to refine marketing approaches
- Understanding of user behavior patterns to inform retention and monetization strategies
- Ability to manage multiple projects simultaneously while maintaining high-quality deliverables
- Excellent problem-solving skills to address challenges in growth marketing execution
- Knowledge of marketing automation tools and analytics platforms for campaign management
- Ability to create data-driven reports that communicate campaign performance and ROI
- Understanding of digital marketing trends to stay ahead of competitive landscape
- Experience with cross-channel coordination to maximize overall marketing effectiveness
- Strong attention to detail in managing campaign budgets and performance metrics
