Content Writer at Odaily

Job Description

Key Responsibilities

• Conduct in-depth research on Web3.0 and cryptocurrency industry information, including blockchain protocols, decentralized finance (DeFi), non-fungible tokens (NFTs), and emerging technologies.
• Discover and evaluate new project ecosystems, track hot trends in the crypto space, and identify content opportunities that resonate with Planet Daily's audience.
• Develop and produce content that adheres to the brand's tone, style, and positioning, including articles, opinion pieces, and trend analyses.
• Coordinate with parallel departments such as editorial, design, and marketing teams to ensure seamless content integration and alignment with overall business goals.
• Stay updated on regulatory changes, technological advancements, and market fluctuations to maintain content accuracy and relevance.
• Collaborate with data analysts to incorporate quantitative insights into qualitative content, enhancing depth and credibility.
• Engage in content strategy discussions to identify topics that align with audience interests and platform objectives.
• Ensure content meets quality standards through rigorous fact-checking, editing, and peer reviews.
• Adapt content formats to suit different platforms (e.g., social media, newsletters, video scripts) while maintaining core messaging.
• Provide feedback on content performance metrics to optimize future output and improve reader engagement.

Job Requirements

• Proven experience as a writer or content creator in the Web3.0, cryptocurrency, or blockchain industry, with a portfolio showcasing expertise in the field.
• Excellent command of both English and Chinese, with the ability to write clearly and persuasively in multiple languages.
• Strong research skills, including the ability to analyze complex data, identify credible sources, and synthesize information into compelling narratives.
• Proficiency in content creation tools such as Notion, Google Analytics, and content management systems (CMS) for tracking performance and optimizing output.
• Deep knowledge of blockchain technology, smart contracts, decentralized applications (dApps), and related concepts to ensure technical accuracy in content.
• Ability to work independently while maintaining collaboration with cross-functional teams to meet deadlines and quality standards.
• Excellent communication skills, including the ability to articulate ideas effectively and provide constructive feedback to peers and stakeholders.
• Strong attention to detail, with the ability to proofread and edit content for clarity, grammar, and consistency.
• Experience with SEO best practices to ensure content is discoverable and optimized for target audiences.
• Passion for the Web3.0 and crypto space, with a proactive approach to staying informed about industry developments and innovations.
• Ability to work in a fast-paced environment, handling multiple projects simultaneously while maintaining high-quality output.
• Knowledge of content marketing strategies and audience engagement techniques to maximize the impact of written content.
• Strong analytical skills to interpret market trends and translate them into actionable content for readers.
• Experience with social media platforms and community engagement to amplify content reach and foster audience interaction.
• Ability to adapt writing style to different formats (e.g., long-form articles, short-form social posts, video scripts) while maintaining brand consistency.
• Excellent time management skills to meet content deadlines without compromising quality or depth.
• Collaborative mindset to work with editors, designers, and marketing teams to deliver cohesive and impactful content.
• Results-driven approach, with a focus on producing content that drives reader engagement, informs the audience, and supports business growth.
• Proficiency in using content creation software and tools to streamline the writing and editing process.