Job Description
As a content author specializing in the Web3.0 and cryptocurrency domains, you will be responsible for creating high-quality, engaging content that aligns with the editorial vision of Planet Daily. This role requires a deep understanding of blockchain technology, decentralized systems, and emerging digital trends. You will conduct comprehensive research on industry developments, identify innovative project ecosystems, and analyze market dynamics to generate timely and relevant content. Additionally, you will collaborate with cross-functional teams to ensure content production meets both brand standards and strategic objectives. The ideal candidate will also contribute to content strategy development, ensuring that all outputs are optimized for audience engagement and platform growth.
Key Responsibilities
- Conduct in-depth research on Web3.0 and cryptocurrency industry information, including blockchain protocols, decentralized finance (DeFi), non-fungible tokens (NFTs), and emerging technologies.
- Discover and evaluate new project ecosystems, track hot trends in the crypto space, and identify content opportunities that resonate with Planet Daily's audience.
- Develop and produce content that adheres to the brand's tone, style, and positioning, including articles, opinion pieces, and trend analyses.
- Coordinate with parallel departments such as editorial, design, and marketing teams to ensure seamless content integration and alignment with overall business goals.
- Stay updated on regulatory changes, technological advancements, and market fluctuations to maintain content accuracy and relevance.
- Collaborate with data analysts to incorporate quantitative insights into qualitative content, enhancing depth and credibility.
- Engage in content strategy discussions to identify topics that align with audience interests and platform objectives.
- Ensure content meets quality standards through rigorous fact-checking, editing, and peer reviews.
- Adapt content formats to suit different platforms (e.g., social media, newsletters, video scripts) while maintaining core messaging.
- Provide feedback on content performance metrics to optimize future output and improve reader engagement.
Job Requirements
- Proven experience as a writer or content creator in the Web3.0, cryptocurrency, or blockchain industry, with a portfolio showcasing expertise in the field.
- Excellent command of both English and Chinese, with the ability to write clearly and persuasively in multiple languages.
- Strong research skills, including the ability to analyze complex data, identify credible sources, and synthesize information into compelling narratives.
- Proficiency in content creation tools such as Notion, Google Analytics, and content management systems (CMS) for tracking performance and optimizing output.
- Deep knowledge of blockchain technology, smart contracts, decentralized applications (dApps), and related concepts to ensure technical accuracy in content.
- Ability to work independently while maintaining collaboration with cross-functional teams to meet deadlines and quality standards.
- Excellent communication skills, including the ability to articulate ideas effectively and provide constructive feedback to peers and stakeholders.
- Strong attention to detail, with the ability to proofread and edit content for clarity, grammar, and consistency.
- Experience with SEO best practices to ensure content is discoverable and optimized for target audiences.
- Passion for the Web3.0 and crypto space, with a proactive approach to staying informed about industry developments and innovations.
- Ability to work in a fast-paced environment, handling multiple projects simultaneously while maintaining high-quality output.
- Knowledge of content marketing strategies and audience engagement techniques to maximize the impact of written content.
- Strong analytical skills to interpret market trends and translate them into actionable content for readers.
- Experience with social media platforms and community engagement to amplify content reach and foster audience interaction.
- Ability to adapt writing style to different formats (e.g., long-form articles, short-form social posts, video scripts) while maintaining brand consistency.
- Excellent time management skills to meet content deadlines without compromising quality or depth.
- Collaborative mindset to work with editors, designers, and marketing teams to deliver cohesive and impactful content.
- Results-driven approach, with a focus on producing content that drives reader engagement, informs the audience, and supports business growth.
- Proficiency in using content creation software and tools to streamline the writing and editing process.
