Job Description
This position focuses on the strategic operation and growth of Web3-related overseas social media platforms. The primary objective is to drive user engagement, expand community reach, and establish a robust digital presence through targeted initiatives. Key responsibilities include developing and executing comprehensive social media strategies to attract traffic, activate user accounts, and build a strong digital community (DC), with a specific emphasis on Twitter operations. The role also involves designing and implementing a scalable Web3 operation system that aligns with industry trends and competitive benchmarks, while creating product operation plans tailored to the evolving Web3 landscape.
Key Responsibilities
- Lead the promotion and traffic generation efforts in the early stages of Web3 projects, focusing on account activation and community building through platforms like Twitter. Develop and execute content strategies to enhance visibility and user interaction.
- Manage both domestic and international user communities, ensuring alignment with product strategic goals. Conduct user research to identify target demographics, analyze user behavior, and create tailored operational activities that foster community engagement.
- Collaborate with cross-functional teams to construct a creator-driven content ecosystem. Identify and onboard content creators to support Web3 product development, while exploring community demands to refine product offerings and establish sustainable operational mechanisms.
- Guide the transformation of community-driven ideas into tangible application products. Work closely with product teams to clarify commercialization objectives and coordinate resource allocation to support the transition from community engagement to monetization.
- Develop reusable operational frameworks and documentation to streamline processes. Monitor the effectiveness of campaigns, conduct post-activity reviews, and continuously optimize strategies to achieve phased operational goals.
- Stay updated on industry trends and competitor activities to maintain a competitive edge. Provide insights and recommendations for improving the Web3 product ecology through data-driven decision-making and innovative approaches.
- Collaborate with marketing and product teams to align social media initiatives with broader business objectives. Ensure seamless integration of community feedback into product development cycles and operational planning.
- Manage and analyze social media performance metrics to assess the impact of campaigns. Use data insights to refine strategies, improve user retention, and drive long-term growth for Web3 projects.
Job Requirements
- Proven experience in social media operations, preferably within the Web3 or blockchain industry. Demonstrated success in driving user growth and community engagement on international platforms.
- Strong understanding of content creation and community management principles. Ability to develop and execute content strategies that resonate with target audiences and align with product goals.
- Excellent analytical skills with experience in data-driven decision-making. Proficiency in using social media analytics tools to track performance and optimize campaigns.
- Collaborative mindset with strong cross-functional communication skills. Ability to work effectively with product, marketing, and creative teams to achieve shared objectives.
- Knowledge of Web3 technologies and ecosystems. Familiarity with decentralized applications, blockchain platforms, and NFTs to ensure alignment with industry standards.
- Fluency in English and other languages for international audience engagement. Strong written and verbal communication skills to craft compelling content and interact with global stakeholders.
- Ability to develop and maintain operational documentation for scalable processes. Experience in creating templates, guidelines, and frameworks for consistent execution.
- Proven track record of achieving phased operational goals through strategic planning and execution. Strong organizational skills to manage multiple projects simultaneously.
- Experience with community-driven product development and commercialization strategies. Understanding of how to translate community feedback into product features and monetization plans.
- Knowledge of digital marketing best practices and SEO strategies. Ability to integrate these practices into Web3 social media operations for maximum impact.
