Job Description:
Position Title: PR Director (Growth / Narrative Operator)
Core Role: As Luffa's global brand narrative builder and growth-oriented PR strategist, you will leverage AI+Crypto Native thinking to establish Luffa's brand influence and user growth loop in the era of Agentic Economy.
1. Narrative & Strategy: Building Brand Core Discourse
- Lead the construction of Luffa's global brand narrative system, transforming core values like "Agentic Economy Infrastructure," "DID Identity," "On-chain Collaboration," and "Value Data Network" into cross-regional, cross-demographic communicable stories to establish industry differentiation.
- Continuously track cutting-edge trends in AI Agentic Economy and Web3, combining market hotspots to develop phased PR strategies and communication rhythms, creating narrative momentum.
- Design a tiered content system (alpha posts, infographics, strategic interpretations, meme content, etc.) for global users, partners, and investors to achieve precise outreach.
2. Growth-Oriented PR: Creating Viral Events & User Loops
- Plan and execute global PR viral events (e.g., Agentic Economy campaigns, creator-fan engagement, celebrity/IP collaborations, DAO co-creation projects) to directly drive platform user growth, product activation, and ecosystem engagement.
- Collaborate with X/Telegram/DAO channels to design community-driven propagation mechanisms (meme challenges, content mining, referral incentives) to turn users into brand advocates and amplify global reach.
- Launch PR + product synergy campaigns (e.g., DID identity claims, Agent collaboration tasks, on-chain reward redemptions) to achieve "awareness → usage → retention" conversion loops.
3. Resources & Channels: Global Ecosystem Coordination
- Build and maintain a global AI/Crypto resource network (KOLs, media, projects, DAOs, industry associations) to enable cross-platform amplification and elevate brand influence worldwide.
- Lead PR content operations on international social platforms (X/Telegram/Reddit), producing community-aligned memes, interactive content, and deep dives to activate global user engagement.
- Oversee PR planning and execution for product launches, major partnerships, and industry summits, ensuring full-cycle "pre-launch → explosion → long-tail" dissemination.
4. Data & Iteration: Driving PR Performance Loops
- Establish PR performance metrics (user growth, brand visibility, community activity, content reach) and generate data-driven reports to optimize strategies.
- Collaborate deeply with product, community, and growth teams to feed PR insights into product iterations and operational strategies for ecosystem synergy.
- Utilize AI tools (Claude/GPT/Grok) to enhance content production, trend responsiveness, and resource matching, creating an AI-native PR workflow.
5. Risk & Compliance: Safeguarding Global Brand
- Maintain global Crypto/AI compliance awareness, ensuring content adheres to regional regulations and mitigating risks.
- Develop舆情 monitoring and crisis response mechanisms to address industry controversies and protect brand reputation.
Job Requirements:
1. Education Background:
- Bachelor's degree or above, preferably in Marketing, Communications, Computer Science, Finance, or related fields.
2. Work Experience:
- 3-5+ years in AI/Crypto/Web3 PR, growth marketing, or narrative operations, with proven success in brand hype and user growth campaigns (e.g., viral events, community裂变, global outreach).
3. Core Competencies:
- AI & Crypto Native: Deep understanding of AI Agents, Web3, DID, Agentic Economy, and fan economy concepts; heavy user of AI tools; familiar with Crypto ecosystem dynamics.
- Narrative & Hype Creation: Ability to translate complex tech into viral stories; skilled at generating hype and event-driven buzz with experience in trend manipulation.
- Growth-Driven: PR-to-growth mindset; capable of designing "awareness → conversion" funnels and accountable for user growth/KPI metrics.
- Resource & Execution: Global AI/Crypto KOL/media/project network; adept at cross-functional/regional collaboration in asynchronous work environments.
4. Language Skills:
- Fluent English and Chinese (written/spoken) for independent multilingual content策划 and communication.
Benefits:
- Uncapped year-end bonus based on contributions
- Standard weekends and annual leave
- National statutory holidays
