Job Description:

Position Title: PR Director (Growth / Narrative Operator)

Core Role: As Luffa's global brand narrative builder and growth-oriented PR strategist, you will leverage AI+Crypto Native thinking to establish Luffa's brand influence and user growth loop in the era of Agentic Economy.

1. Narrative & Strategy: Building Brand Core Discourse

Lead the construction of Luffa's global brand narrative system, transforming core values like "Agentic Economy Infrastructure," "DID Identity," "On-chain Collaboration," and "Value Data Network" into cross-regional, cross-demographic communicable stories to establish industry differentiation.
Continuously track cutting-edge trends in AI Agentic Economy and Web3, combining market hotspots to develop phased PR strategies and communication rhythms, creating narrative momentum.
Design a tiered content system (alpha posts, infographics, strategic interpretations, meme content, etc.) for global users, partners, and investors to achieve precise outreach.

2. Growth-Oriented PR: Creating Viral Events & User Loops

Plan and execute global PR viral events (e.g., Agentic Economy campaigns, creator-fan engagement, celebrity/IP collaborations, DAO co-creation projects) to directly drive platform user growth, product activation, and ecosystem engagement.
Collaborate with X/Telegram/DAO channels to design community-driven propagation mechanisms (meme challenges, content mining, referral incentives) to turn users into brand advocates and amplify global reach.
Launch PR + product synergy campaigns (e.g., DID identity claims, Agent collaboration tasks, on-chain reward redemptions) to achieve "awareness → usage → retention" conversion loops.

3. Resources & Channels: Global Ecosystem Coordination

Build and maintain a global AI/Crypto resource network (KOLs, media, projects, DAOs, industry associations) to enable cross-platform amplification and elevate brand influence worldwide.
Lead PR content operations on international social platforms (X/Telegram/Reddit), producing community-aligned memes, interactive content, and deep dives to activate global user engagement.
Oversee PR planning and execution for product launches, major partnerships, and industry summits, ensuring full-cycle "pre-launch → explosion → long-tail" dissemination.

4. Data & Iteration: Driving PR Performance Loops

Establish PR performance metrics (user growth, brand visibility, community activity, content reach) and generate data-driven reports to optimize strategies.
Collaborate deeply with product, community, and growth teams to feed PR insights into product iterations and operational strategies for ecosystem synergy.
Utilize AI tools (Claude/GPT/Grok) to enhance content production, trend responsiveness, and resource matching, creating an AI-native PR workflow.

5. Risk & Compliance: Safeguarding Global Brand

Maintain global Crypto/AI compliance awareness, ensuring content adheres to regional regulations and mitigating risks.
Develop舆情 monitoring and crisis response mechanisms to address industry controversies and protect brand reputation.

Job Requirements:

1. Education Background:

Bachelor's degree or above, preferably in Marketing, Communications, Computer Science, Finance, or related fields.

2. Work Experience:

3-5+ years in AI/Crypto/Web3 PR, growth marketing, or narrative operations, with proven success in brand hype and user growth campaigns (e.g., viral events, community裂变, global outreach).

3. Core Competencies:

AI & Crypto Native: Deep understanding of AI Agents, Web3, DID, Agentic Economy, and fan economy concepts; heavy user of AI tools; familiar with Crypto ecosystem dynamics.
Narrative & Hype Creation: Ability to translate complex tech into viral stories; skilled at generating hype and event-driven buzz with experience in trend manipulation.
Growth-Driven: PR-to-growth mindset; capable of designing "awareness → conversion" funnels and accountable for user growth/KPI metrics.
Resource & Execution: Global AI/Crypto KOL/media/project network; adept at cross-functional/regional collaboration in asynchronous work environments.

4. Language Skills:

Fluent English and Chinese (written/spoken) for independent multilingual content策划 and communication.

Benefits:

Uncapped year-end bonus based on contributions
Standard weekends and annual leave
National statutory holidays

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

Ready for Analysis

Analyze Job Core Requirements

This role demands a unique blend of AI/Crypto expertise, narrative crafting skills, and growth-driven PR execution. The ideal candidate must be a native thinker in both AI and Crypto spaces, capable of translating complex tech concepts into viral narratives while driving measurable user growth.

AI & Crypto Native: Deep expertise in AI Agents, Web3, DID, and Agentic Economy with hands-on experience using AI tools.
Narrative Architecture: Ability to build tiered content systems (alpha posts to memes) that resonate across global demographics.
Growth Hacking: Proven track record in designing PR campaigns that directly impact user acquisition and product activation metrics.
Ecosystem Coordination: Established network in AI/Crypto KOLs/media/DAOs and experience in asynchronous global collaboration.
Data-Driven Optimization: Experience setting PR performance metrics and using AI tools for content production/trend analysis.

Understand Employer Recruitment Intent

Luffa AI, as suggested by its name, appears to be positioning itself at the intersection of AI and Web3 infrastructure (possibly referencing both the cleaning utility and network structure of a luffa plant). The company seeks a PR Marketing Planner who can architect its global narrative as an "Agentic Economy Infrastructure" provider. The emphasis on DID Identity and On-chain Collaboration suggests they're building decentralized AI agent coordination platforms. Their hiring intent reveals three strategic needs: 1) Establishing thought leadership in the emerging Agentic Economy space, 2) Creating viral loops to bootstrap network effects for their platform, and 3) Building legitimacy through high-profile partnerships and compliance-aware communication in the volatile Crypto/AI regulatory landscape.

MyJob Interviewer Says

As an interviewer for this role, I would prioritize candidates who demonstrate: 1) Authentic passion for both AI agents and decentralized technologies through personal projects or thought leadership, 2) Concrete examples of PR campaigns that moved needle on both brand awareness and user growth metrics, and 3) Strategic understanding of how to position technical infrastructure as compelling narratives. Red flags would include generic marketing experience without Crypto/AI context or inability to articulate the unique challenges of marketing trustless systems. The ideal candidate should speak fluently about meme propagation mechanics while also discussing compliance frameworks.

AI Matching Suggestions

To stand out for this position, candidates should:

Showcase specific campaigns where you've grown communities in Web3/AI spaces - include metrics on user acquisition costs and retention rates.
Demonstrate your AI tool proficiency by submitting sample content (e.g., GPT-generated narratives or Midjourney visuals) used in previous campaigns.
Highlight multilingual capabilities with portfolio pieces showing adaptation of core messages across cultural contexts (especially Chinese/English).
Prepare case studies on crisis management in Crypto/AI space, showing how you've navigated regulatory or reputational challenges.
Articulate your vision for "Agentic Economy" PR strategies - interviewers will expect cutting-edge perspectives on this emerging concept.

PR Marketing Planner at Luffa AI

Employment Information

Job Description:

1. Narrative & Strategy: Building Brand Core Discourse

2. Growth-Oriented PR: Creating Viral Events & User Loops

3. Resources & Channels: Global Ecosystem Coordination

4. Data & Iteration: Driving PR Performance Loops

5. Risk & Compliance: Safeguarding Global Brand

Job Requirements:

1. Education Background:

2. Work Experience:

3. Core Competencies:

4. Language Skills:

Benefits:

AI Job Analysis

Analyze Job Core Requirements

Understand Employer Recruitment Intent

MyJob Interviewer Says

AI Matching Suggestions

Language & Currency

Language

Currency

PR Marketing Planner at Luffa AI

Employment Information

Job Description:

1. Narrative & Strategy: Building Brand Core Discourse

2. Growth-Oriented PR: Creating Viral Events & User Loops

3. Resources & Channels: Global Ecosystem Coordination

4. Data & Iteration: Driving PR Performance Loops

5. Risk & Compliance: Safeguarding Global Brand

Job Requirements:

1. Education Background:

2. Work Experience:

3. Core Competencies:

4. Language Skills:

Benefits:

New Things Will Always Update Regularly

New Things Will Always
Update Regularly