Job Description:
As the core leader responsible for expanding the European market, focusing on the Perp DEX sector, you will rapidly penetrate key European markets (Germany, Netherlands, Turkey, Russia, France, etc.) through KOL ecosystem development, business resource integration, and growth strategy execution. Your mission is to establish brand influence and achieve breakthrough trading volumes with an entrepreneurial mindset capable of "starting from scratch" in new markets.
Key Responsibilities:
- European Market Growth Strategy: Conduct in-depth analysis of Europe's DeFi/Perp DEX market landscape and user preferences (e.g., trading habits, community ecosystems). Develop targeted growth strategies (acquisition, retention, conversion) and lead quarterly/monthly GMV targets, KOL collaboration goals, and community growth initiatives.
- KOL Ecosystem Development: Build and expand networks with European Perp DEX/DeFi vertical KOLs, YouTubers, and key opinion leaders (KOCs). Manage negotiations, contracts, and long-term relationships while organizing co-branded campaigns, live roadshows, and trading challenges to boost brand visibility.
- Business Resource Expansion: Establish partnerships with European projects, wallet providers, crypto communities, and exchanges. Drive ecosystem collaborations (e.g., asset integration, cross-platform traffic, community engagement) to unlock high-value channels supporting market growth.
- Community & Brand Localization: Lead the setup and operation of local European communities (Discord, Telegram, Twitter/X). Design culturally tailored activities (e.g., trading competitions, AMAs, offline meetups) to enhance user loyalty and brand reputation.
- Market Feedback & Optimization: Monitor European market trends and competitor moves (e.g., HyperLiquid, Bybit’s regional tactics). Gather user/partner feedback to produce analytical reports and refine localized product/operational strategies.
Job Requirements:
- Hard Skills:
- Location & Language: Based in Europe (Germany/Netherlands/Turkey/Russia/France preferred) or willing to travel frequently. Fluent in Chinese + at least one European language (English required; German/French/Russian/Turkish preferred).
- Industry Experience: 2+ years in blockchain business development, KOL management, or market growth, with Perp DEX or top Perp CEX platforms (e.g., Bybit, Bitget, Phemex). Deep understanding of Perp DEX mechanics (AMM/Order Book, funding rates, liquidation logic, multi-chain compatibility).
- Resource Network: Proven European DeFi/KOL/project/wallet/crypto community connections and successful independent partnership cases. Strong negotiation and resource integration skills.
- Soft Skills:
- Entrepreneurial Drive: Goal-oriented ownership mentality adaptable to Web3’s fast-paced environment.
- Professionalism: Detail-oriented with exceptional accountability and execution. Data-savvy with market analysis capabilities.
- Collaboration: Cross-functional teamwork to align product/tech/operations for European strategy. Clear communication of brand value.
- Bonus Qualifications:
- Active Perp DEX user or personal KOL accounts (YouTube/Twitter/Discord) with content influence.
- Prior 0-to-1 European market expansion success (e.g., doubled GMV, 100K+ users).
- Knowledge of European crypto regulations for compliant market strategies.
Benefits:
Negotiable
