Job Description
We are seeking a designer with both web UI and visual design capabilities to be responsible for the company's official website, brand, and marketing communication-related design work. You will participate in projects involving the official website, various web pages, brand content, marketing campaigns, social media, presentations, industry reports, and more. Collaborating closely with marketing, content, product, sales, and business teams, you will transform complex product, technical, and industry information into clear, professional, and impactful visual content.
Key Responsibilities
- Responsible for visual and web UI design related to the company's official website, brand, and marketing communications, ensuring output quality and brand consistency across different channels.
- Participate in the design and optimization of product pages, landing pages, campaign pages, event pages, and other digital brand touchpoints on the official website.
- Support the design and production of marketing campaigns, social media content, presentations, industry reports, and other external communication materials.
- Understand Web3, blockchain, security, compliance, and B2B product-related content, and translate complex information into clear, accurate, and easily understandable visual expressions.
- Extend page designs, update content, and adapt to multiple scenarios based on existing brand guidelines, web design systems, and design templates.
- Maintain efficient communication with marketing, content, product, sales, engineering, and other relevant teams to accurately understand project goals, key content, and delivery requirements.
- Independently or collaboratively drive projects, prioritize tasks effectively, provide timely updates on progress, issues, and potential risks, and ensure on-time delivery.
- Participate in organizing and maintaining brand assets, web modules, design templates, and material libraries to enhance team collaboration efficiency and design consistency.
- Apply AI tools to creative exploration, content organization, material production, web prototyping, and repetitive task optimization to continuously improve design efficiency and delivery quality.
- Support basic motion graphics, short video packaging, or other dynamic visual content as required by projects.
Job Requirements
- Bachelor's degree or higher in Visual Communication, Graphic Design, Digital Media, Art Design, or a related field.
- 2+ years of experience in visual design, web design, brand design, marketing design, or related fields.
- Solid foundation in visual design with strong judgment in layout, typography, color, composition, information hierarchy, and brand consistency.
- Proficient in web UI design, familiar with common web structures, page modules, responsive design, and basic design systems, capable of extending designs based on existing guidelines.
- Skilled in mainstream design tools such as Figma, Photoshop, and Illustrator; experience with After Effects, Premiere Pro, or other motion/video tools is a plus.
- Proficient in using AI tools to assist in daily design work, with the ability to evaluate and adjust the visual quality, content accuracy, and usability of AI-generated results.
- Basic understanding of Vibe Coding, AI web generation, interactive prototyping, and the workflow from design to web implementation, capable of quickly validating design ideas with AI.
- Excellent communication and requirement comprehension skills, able to clarify ambiguous information, extract key points, and collaborate efficiently with cross-functional teams.
- High attention to detail and delivery quality, capable of identifying and addressing issues in layout, typography, spacing, alignment, content hierarchy, and file output.
- Strong project management skills, adaptable to fast-paced and multitasking environments while maintaining consistent delivery quality.
- Highly responsible and execution-oriented, able to independently manage projects and proactively communicate and drive progress amid uncertain requirements.
- Proficient in English (reading, writing, speaking, and listening), capable of understanding English design requirements, product content, and marketing materials, and engaging in daily communication with cross-regional teams.
- Web3 background is not mandatory; experience in traditional internet, tech companies, FinTech, or B2B SaaS is acceptable, but a basic understanding of Web3, blockchain, crypto, and overseas tech brand expressions is required, along with a willingness to continuously learn related business and product knowledge.
Preferred Qualifications
- Experience in brand system development, brand upgrades, visual guidelines, or brand asset maintenance.
- Experience in designing official websites, product pages, landing pages, campaign pages, or event pages.
- Experience in designing presentations, industry reports, one-pagers, case studies, or data visualizations.
- Experience in tech, Web3, security, FinTech, or B2B SaaS industries.
- Experience with international brands or overseas market projects, familiar with global social media and content ecosystems.
- Practical experience in using AI programming or design tools to create static websites, landing pages, interactive prototypes, or design implementations.
- Basic knowledge of HTML, CSS, and common web implementation logic, enabling efficient collaboration with engineering teams.
- Experience in 3D, illustration, motion graphics, short video packaging, Lottie, or Rive.
Desired Traits
- Mature aesthetic judgment and brand awareness, with high standards for design quality.
- Clear communication, proactive in confirming requirements, updating progress, and raising issues and risks.
- Detail-oriented, maintaining high standards for content accuracy, layout quality, and final deliverables.
- Reliable execution, able to maintain consistent work quality under multitasking conditions.
- Willingness to deeply understand business and products and provide reasonable design suggestions.
- Keen interest in AI, design trends, and new working methods, with a proactive attitude toward learning and experimentation.
- Ability to balance creative projects and daily design support, maintaining the same level of responsibility for different types of work.
Portfolio Requirements
Please include a portfolio showcasing your practical abilities in web UI, brand visuals, marketing communications, and digital content design. It is recommended to provide project backgrounds, your role, design approach, collaboration methods, and final outcomes. Preference will be given to candidates with experience in tech, Web3, international brands, B2B projects, AI-assisted design, or full campaign executions. (Note: Portfolios heavily focused on mobile/App UI/UX may not fully demonstrate the requirements of this role.)
Benefits
To be discussed during the interview process.
