Visual Designer at Econia Labs

Job Description

Key Responsibilities

• Design and deliver high-quality visual assets for branding initiatives, ensuring consistency with the company's identity and values.
• Develop creative and interactive GIFs tailored for social media platforms to increase engagement and visibility.
• Collaborate with cross-functional teams to conceptualize and execute marketing campaigns that highlight Econia Labs' partnerships and community impact.
• Produce visual content for events, including but not limited to invitations, signage, and digital presentations, to create immersive brand experiences.
• Manage and optimize digital assets for web and social media platforms, ensuring they align with brand guidelines and user engagement goals.
• Conduct research on design trends and competitor strategies to maintain a competitive edge in the market.
• Provide input on the creative direction of marketing materials, contributing to the development of innovative solutions for brand promotion.
• Ensure all design outputs are technically sound, visually appealing, and meet the required specifications for different platforms.
• Support the creation of merchandise designs that reflect the brand's aesthetic and resonate with the target audience.
• Collaborate with the marketing team to track the performance of visual content and make data-driven improvements.

Job Requirements

• Proven experience in graphic design, branding, or marketing with a strong portfolio showcasing creative work.
• Excellent proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools for creating visual assets.
• Strong understanding of social media platforms and their visual content requirements, including optimal file formats and sizes.
• Ability to create engaging GIFs and animations using After Effects or online tools to enhance digital storytelling.
• Collaborative mindset with a track record of working effectively in cross-functional teams to achieve shared objectives.
• Knowledge of branding principles and marketing strategies to develop cohesive visual narratives for partners and community engagement.
• Attention to detail and ability to maintain brand consistency across all design deliverables and platforms.
• Excellent communication skills to convey design concepts and collaborate with stakeholders on creative direction.
• Ability to manage multiple projects simultaneously while meeting deadlines and maintaining high-quality standards.
• Understanding of digital marketing trends and the ability to adapt designs to evolving platform algorithms and user preferences.
• Strong problem-solving skills to address design challenges and develop innovative solutions for brand promotion.
• Experience with content management systems (CMS) and web design tools for deploying digital assets effectively.
• Ability to analyze data from social media platforms to refine design strategies and improve engagement metrics.
• Knowledge of print and digital design workflows to ensure seamless production of merchandise and promotional materials.
• Excellent time management skills to balance creative work with project timelines and deliverables.
• Ability to provide feedback and iterate on design concepts based on stakeholder input and performance data.
• Strong organizational skills to maintain a structured approach to design projects and team collaboration.
• Experience with video editing software for creating dynamic content that complements GIFs and other visual assets.
• Ability to work independently while maintaining open communication with the team to ensure alignment with overall goals.