Job Description
We are seeking a dynamic Social Media Manager to drive the growth and engagement of Econia's online presence. This role will focus on managing and optimizing active social media channels including Twitter, Discord, and LinkedIn to establish a strong community connection. The ideal candidate will be responsible for creating and executing comprehensive social media strategies that align with the company's overall goals. Key responsibilities will involve developing compelling content that educates and informs the audience, while also organizing interactive campaigns and giveaways to increase brand visibility. Additionally, the candidate will collaborate with industry protocols, Web3 thought leaders, and relevant communities to expand Econia's reach and adoption within the blockchain ecosystem. This position requires a strategic mindset, creativity, and the ability to adapt to fast-paced digital environments.
Key Responsibilities
- Actively manage and maintain Econia's social media channels (Twitter, Discord, LinkedIn) through regular content posting, audience engagement, and real-time monitoring of interactions.
- Design and implement social media campaigns, giveaways, and educational content that resonate with target audiences and align with brand messaging.
- Develop and refine content strategies that prioritize user education, community building, and long-term engagement with Econia's platform.
- Collaborate with protocols, Web3 thought leaders, and blockchain communities to create partnerships and promote Econia's adoption through strategic outreach.
- Analyze social media performance metrics to identify trends, optimize content delivery, and improve campaign effectiveness.
- Stay updated on Web3 industry developments and incorporate emerging trends into social media strategies to maintain relevance.
- Engage with community members through comments, messages, and direct interactions to foster loyalty and encourage active participation.
- Coordinate with cross-functional teams to ensure consistent messaging across all marketing channels and platform updates.
- Monitor competitor activities and market dynamics to identify opportunities for differentiation and innovation in social media approaches.
- Develop creative content calendars that balance promotional, educational, and community-focused posts to maintain audience interest.
Job Requirements
- Proven experience in social media management, preferably within the Web3 or blockchain industry, with a strong track record of driving engagement and growth.
- Excellent understanding of social media platforms (Twitter, Discord, LinkedIn) and their unique audience demographics, algorithms, and best practices.
- Strong content creation skills, including the ability to produce high-quality text, images, and videos that align with Econia's brand identity and messaging.
- Proficiency in analytics tools to measure campaign performance, audience growth, and engagement metrics, with the ability to translate data into actionable insights.
- Exceptional communication and interpersonal skills to effectively collaborate with stakeholders, community members, and external partners.
- Ability to work independently and as part of a team, with strong organizational skills to manage multiple projects simultaneously.
- Knowledge of SEO and content optimization techniques to improve visibility and reach on social media platforms.
- Experience with graphic design tools (e.g., Canva, Photoshop) to create visually appealing content for social media campaigns.
- Strong understanding of Web3 concepts, blockchain technology, and decentralized ecosystems to effectively engage with the target audience.
- Excellent time management skills to meet deadlines while maintaining high-quality output across all social media activities.
