Job Description
Responsible for user growth through the Referral channel, leading the end-to-end management of referral campaigns from planning, rule design, execution, to data analysis, with accountability for channel growth results. Conduct in-depth analysis of inviters and invitees' user characteristics, behavior paths, and core needs to continuously optimize referral mechanisms and product solutions, ensuring both scale and quality of new users. Design and refine incentive systems for viral growth, exploring diverse referral strategies to enhance the overall ROI of the Referral channel. Oversee the conversion of new users acquired through viral channels, developing targeted activation and retention strategies to extend user lifecycle and value contribution. Continuously monitor key Referral channel metrics (e.g., invitation conversion rate, invitee activation rate, LTV of referred users), identifying issues and iterating solutions based on data insights. Collaborate with product, design, and tech teams to drive the review and implementation of viral growth-related features, ensuring timely project execution.
Key Responsibilities
- Lead referral campaign planning, execution, and optimization to drive user growth.
- Analyze user behavior and refine referral mechanisms for better performance.
- Develop and enhance incentive systems to improve ROI.
- Implement activation and retention strategies for referred users.
- Monitor and report on key performance metrics.
- Coordinate cross-functional teams to deliver viral growth initiatives.
Job Requirements
- Bachelor's degree or higher, with 3+ years of user growth or referral marketing experience. Prior experience in trading platforms or fintech is a plus.
- Strong analytical skills, capable of funnel analysis and attribution modeling.
- Excellent cross-department collaboration skills, able to drive projects under limited resources.
- Proactive, execution-focused, and results-driven with rapid iteration capabilities.
- Experience in Referral growth or user acquisition is essential.
- Background in the crypto industry is preferred.
- Basic data analysis proficiency required.
Benefits
- Fully remote work: 100% remote setup, offering geographic flexibility and a highly autonomous work environment.
- Competitive compensation: Industry-leading salary with performance-based year-end bonuses.
- Generous leave policy: Paid annual leave, public holidays, and flexible sick/personal days to promote work-life balance.
- Diverse culture: Collaborate with top global Web3 talent in a flat, open, and innovative team atmosphere.
