Job Description
We are seeking a skilled professional to drive product growth strategies and results on Reddit. This role involves leveraging Reddit for brand exposure, community trust-building, SEO/GEO optimization, and user conversion. The ideal candidate will be responsible for developing and managing the product's dedicated subreddit, transforming it into a long-term content asset that fosters user discussions, product awareness, usage scenarios, and search traffic.
Additionally, you will strategize the product's engagement across the Reddit ecosystem, identifying high-value communities and topic opportunities to increase organic brand visibility among target users. A key aspect of this role includes creating and executing Reddit content and interaction strategies while continuously monitoring community visits, content engagement, search indexing, AI answer references, and conversion signals to refine growth approaches based on data insights.
Key Responsibilities
- Develop and implement growth strategies for the product on Reddit, focusing on brand exposure, community trust, SEO/GEO, and user conversion.
- Build and manage the product's own subreddit to serve as a long-term content asset for user discussions, product awareness, and search traffic.
- Plan the product's engagement strategy within the Reddit ecosystem, identifying high-value communities and topics to enhance organic brand presence.
- Create and optimize content and interaction strategies, tracking metrics like community visits, engagement, search indexing, AI references, and conversions to refine approaches.
Job Requirements
- Proven success in Reddit growth, with experience building or managing a brand/product presence on Reddit, demonstrating results in community reach, engagement growth, brand exposure, search visibility, external traffic, or conversions.
- Deep understanding of Reddit community culture, subreddit rules, community trust dynamics, content context, and anti-marketing mechanisms. Must recognize Reddit as more than just a standard social media posting platform.
- Strong judgment in English content and data-driven decision-making, able to assess content suitability for Reddit and refine strategies based on metrics like visits, engagement, exposure, indexing, references, and conversions.
- Ownership mindset, capable of proactively identifying challenges, formulating strategies, executing plans, reviewing outcomes, and collaborating with growth, SEO, product, and content teams during early-stage growth.
Benefits
- Paid annual leave
- Flexible working hours with weekends off
- MacBook, 4K monitor, and other essential equipment
- Efficiency tools and AI support
- Annual business health check-ups
- Positive and collaborative work environment
