Job Description
We are seeking a skilled SEO Content Specialist to join our team. The ideal candidate will be responsible for planning and creating SEO-optimized content for our exchange's official website, help center, blog, campaign pages, product introduction pages, and other core sections, covering businesses such as spot trading, contracts, wealth management, NFT, and Web3.
Key Responsibilities
- Conduct keyword research and analyze user search intent to produce high-quality original content, including long-form articles, tutorials, educational pieces, comparison reviews, and promotional copy.
- Perform fundamental SEO optimizations such as crafting compelling titles, meta descriptions, H-tags, internal links, and external links.
- Continuously improve existing page content to enhance target keyword rankings, organic traffic, and conversion rates.
- Monitor page indexing, rankings, traffic, and user behavior data, and generate optimization reports.
- Collaborate with product, operations, design, and marketing teams to ensure content accuracy, compliance, and brand alignment.
- Stay updated on industry trends and competitor content strategies to identify high-value long-tail keywords and content opportunities.
- Track content performance metrics (rankings, traffic, dwell time, bounce rate, conversions) and use data to drive content iteration.
- Leverage Vibe Coding skills (prior experience in developing productivity tools is a plus).
Job Requirements
- Bachelor's degree or higher with 1-3 years of experience in SEO content or content operations, preferably in finance, cryptocurrency, blockchain, or exchange-related fields.
- Proficiency in SEO fundamentals and best practices (keyword research, title/meta optimization, internal linking, content structure, page load speed, and mobile experience).
- Strong Chinese writing skills with the ability to simplify complex financial/blockchain concepts into clear, engaging content. Proficiency in English is a plus.
- Basic understanding of cryptocurrency, DeFi, contracts, and spot trading, with the ability to quickly grasp new products and business logic.
- Familiarity with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush) and content collaboration platforms.
- Data-driven mindset with the ability to independently manage content from ideation to publication and performance analysis.
- Strong sense of responsibility, excellent communication skills, and adaptability to fast-paced internet/crypto industry environments.
Preferred Qualifications
- Prior experience in SEO/content roles at exchanges, wallets, DeFi projects, or fintech companies.
- Knowledge of English SEO content creation and multilingual content strategies.
- Experience in building content systems from scratch or significantly boosting organic traffic.
- Basic technical SEO knowledge or simple HTML/front-end collaboration experience.
Benefits
- Competitive salary and performance-based bonuses.
- Exposure to cutting-edge cryptocurrency industry projects and career growth opportunities.
- Flexible work environment and comprehensive benefits package.
