Job description: As an event planning product manager for a digital currency exchange, you will be responsible for planning and designing innovative marketing campaigns to enhance user engagement and trading volume. You will work closely with the operations team and channel partners to ensure the successful execution and effectiveness evaluation of the event. Main responsibilities: Event planning and design: Responsible for planning and designing marketing activities that attract users, including but not limited to trading competitions, reward programs, and holiday promotions. Requirement management: Handling activity requirements submitted by the operations team and channel partners, ensuring that the requirements are clear, feasible, and aligned with product goals. System design: Design an activity management system to ensure automation and efficiency of the activity process. Cross departmental collaboration: Collaborate with marketing, operations, technology, and other teams to ensure smooth execution of activities. Effect evaluation: Design an activity effect evaluation mechanism, evaluate the activity ROI through data analysis, and propose improvement suggestions. Risk management: Identify and manage potential risks during the execution of activities to ensure compliance. User feedback: Collect and analyze user feedback, continuously optimize activity design.