Title
Chinese Region Growth Operation Lead (Binance, OKX, Bybit Priority)
Job Description
This role is responsible for driving user acquisition and growth metrics in the Chinese market, with a focus on platforms such as Binance, OKX, and Bybit. The core objective is to develop and execute comprehensive growth strategies that enhance user engagement, optimize traffic channels, and achieve measurable results through data-driven decision-making. The candidate will analyze market trends, user behavior, and competitive landscapes to identify opportunities for expansion and innovation. Collaboration with cross-functional teams is essential to align growth initiatives with business goals and ensure seamless implementation of campaigns.
Key Responsibilities
- Design and implement growth strategies tailored to the Chinese market, prioritizing Binance, OKX, and Bybit platforms.
- Conduct in-depth data analysis to evaluate user acquisition effectiveness, conversion rates, and campaign performance.
- Identify and leverage diverse traffic sources, including social media, content marketing, and paid advertising, to expand user base.
- Optimize existing traffic channels through continuous testing, A/B experiments, and performance tracking to maximize ROI.
- Collaborate with product, marketing, and operations teams to align growth initiatives with overall business objectives.
- Monitor industry trends and competitor activities to stay ahead in the rapidly evolving crypto market and adapt strategies accordingly.
- Develop and maintain a data-driven culture by fostering insights from user research, market analysis, and emerging growth case studies.
- Ensure timely execution of growth plans while maintaining a strong focus on results and scalability.
Job Requirements
- Proven experience in user growth operations within the fintech or crypto industry, preferably with a focus on Chinese market dynamics.
- Strong analytical skills with expertise in data tools (e.g., Google Analytics, Mixpanel) and statistical modeling to interpret growth metrics.
- Excellent understanding of digital marketing channels, including SEO, SEM, social media, and content strategies, to drive traffic and conversions.
- Ability to develop and execute growth campaigns across multiple platforms, with a track record of successful user acquisition initiatives.
- Proficiency in A/B testing, conversion rate optimization, and user segmentation to refine marketing strategies.
- Knowledge of crypto industry trends, regulatory environments, and user behavior patterns to create targeted growth solutions.
- Excellent communication and collaboration skills to work with cross-functional teams and stakeholders effectively.
- Results-oriented mindset with a focus on achieving measurable outcomes and KPIs within tight deadlines.
- Strong organizational skills to manage multiple projects simultaneously and prioritize tasks based on impact and urgency.
- Fluency in Mandarin and English to communicate with local teams, international partners, and stakeholders seamlessly.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- Minimum of 3 years of experience in growth operations, digital marketing, or similar roles within the fintech or crypto sector.
- Proven success in scaling user acquisition strategies and achieving growth targets in competitive markets.
- Deep understanding of the Chinese market, including cultural nuances, consumer behavior, and digital ecosystem trends.
- Experience with growth hacking techniques, user onboarding optimization, and retention strategies to build long-term value.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment with high expectations.
- Strong problem-solving skills to address challenges in user acquisition, traffic quality, and conversion optimization.
- Excellent presentation skills to communicate insights, strategies, and results to senior management and stakeholders.
- Proficiency in using growth analytics tools and dashboards to track progress and make data-informed decisions.
- Passion for the crypto industry and a commitment to staying updated on emerging technologies and market innovations.
