Job Description
We are seeking a Brand Strategist to develop and implement a comprehensive brand strategy to enhance brand assets and drive market share growth. This role involves leading marketing campaigns across multiple channels and ensuring brand consistency across all communication materials.
Key Responsibilities
- Develop and implement a comprehensive brand strategy to enhance brand assets and drive market share growth.
- Lead the creation and implementation of marketing campaigns across digital, social media, print, and events.
- Collaborate with cross-functional teams (design, product, sales) to ensure brand consistency in all marketing materials.
- Conduct market research and consumer insights analysis to inform brand positioning and strategic adjustments.
- Manage and optimize the brand's presence on social media platforms to align with overall goals and drive engagement.
- Develop and oversee content strategies, including brand narratives, video content, blog posts, and other marketing materials.
- Analyze activity performance and consumer behavior data to improve brand promotion and ROI.
- Monitor industry trends and competitor activities to proactively adjust brand strategy.
- Ensure all communication reinforces the brand's values and commitments.
- Coordinate with external agencies and suppliers to deliver high-quality brand materials on time and within budget.
Job Requirements
- Proven experience in brand strategy development and execution.
- Strong background in multi-channel marketing campaigns (digital, social, print, events).
- Excellent collaboration skills to work with cross-functional teams.
- Ability to conduct market research and analyze consumer insights.
- Experience managing social media presence and engagement strategies.
- Proficiency in content strategy development, including video and written content.
- Strong analytical skills to measure performance and optimize ROI.
- Up-to-date knowledge of industry trends and competitor activities.
- Ability to ensure brand consistency and alignment with core values.
- Experience coordinating with external agencies and managing budgets.
