Marketing Manager at MEXC

The Marketing Manager position at MEXC requires a candidate with strong expertise in performance marketing, particularly in mobile advertising and paid user acquisition. The role demands proficiency in managing campaigns across multiple platforms, optimizing KPIs, and collaborating with global teams.

• Minimum 2 years of performance marketing experience, preferably in mobile advertising.
• Proficiency in paid tools/platforms like Google Ads, Meta Ads, TikTok Ads, etc.
• Candidates with crypto/blockchain industry experience are highly preferred.
• Strong familiarity with web and mobile ad attribution methodologies.
• Excellent analytical skills to translate complex data into actionable strategies.

MEXC, as a cryptocurrency exchange, is likely seeking a Marketing Manager to enhance its global user acquisition and retention strategies. The emphasis on paid marketing and app-based growth indicates a focus on scaling their mobile presence in competitive markets. The preference for crypto/blockchain experience suggests they value industry-specific knowledge to align marketing efforts with their core business. The role also highlights the need for cross-functional collaboration, indicating a dynamic and fast-paced work environment typical in the crypto industry.

From an interviewer's perspective, the ideal candidate should demonstrate a proven track record in performance marketing, particularly in mobile and crypto-related campaigns. The interviewer will likely focus on the candidate's ability to optimize campaigns based on KPIs like ROAS and CPA, as well as their experience with global campaign localization. Additionally, the candidate's passion for cryptocurrency and blockchain will be a key differentiator.