Job Description
We are seeking a market expert deeply engaged in the DeFi ecosystem. If you possess profound insights into the DeFi wave and aspire to shape the next generation of financial infrastructure, this position is perfect for you.
Key Responsibilities
- Market Strategy: Develop data and insight-driven global marketing plans for public blockchains, with the core objective of attracting top-tier DeFi protocols and users.
- Ecosystem Collaboration: Proactively identify and establish strategic partnerships with key DeFi projects, wallets, exchanges, KOLs, and developer communities to co-create marketing initiatives.
- Content & Narrative: Lead the development of compelling technical narratives for public blockchains, highlighting their advantages in performance, cost, or innovation, and translate these into engaging content (e.g., case studies, tutorials, industry reports) for DeFi users.
- Events & Growth: Plan and manage online/offline marketing events (e.g., AMAs, hackathons, partnership launches) and drive user growth through effective channels (e.g., Twitter, Discord, Mirror, industry media).
- Data Analysis: Monitor on-chain metrics (e.g., TVL, active addresses) and marketing campaign performance to continuously optimize strategies.
Job Requirements
- Minimum 3 years of marketing experience in the cryptocurrency industry, with at least 2 years directly focused on DeFi.
- Deep understanding of core DeFi sectors (e.g., DEX, lending, derivatives, stablecoins) and key concepts (e.g., AMM, liquidity mining, cross-chain, contract security).
- Proven track record of successful DeFi project marketing or extensive collaboration networks within mainstream DeFi ecosystems.
- Excellent bilingual communication (Chinese & English) and project management skills.
- Strong self-motivation and adaptability to the fast-evolving Web3 environment.
Benefits
Competitive compensation package, with salary determined during the interview process.
