We are seeking a dynamic, creative, and results-oriented Growth Lead with a strong background in DeFi, Bitcoin Layer 2 technologies, and the Web3 ecosystem. Proficiency in both Chinese and English is essential for this role.Responsibilities- Daily Tweets: Craft and post daily tweets to engage with the community and drive awareness.- PR and Announcements: Manage public relations efforts, including drafting and distributing press releases and announcements.- Campaign Collaboration: Collaborate with projects and partnerships to run joint marketing campaigns.- KOL and Community Relations: Reach out to Key Opinion Leaders (KOLs) and maintain good connections with them and the community.- Analyze and Adapt: Analyze marketing effectiveness using data insights and adapt strategies to optimize performance.- Content Creation: Write and produce content for blogs, announcements, press releases, and marketing materials.- Marketing Strategy: Develop and execute a marketing strategy tailored to the DeFi and Bitcoin Layer 2 communities.- Digital Campaigns: Lead and manage digital marketing campaigns across social media, email marketing, and content marketing channels.- Brand Identity: Establish and maintain a strong brand identity through all marketing channels.- Internal Collaboration: Work closely with other departments, such as product and community leads, to ensure cohesive messaging.