Job Description
This role focuses on creating, curating, and managing high-quality content that aligns with the company's mission to advance Ethereum scaling technology and blockchain innovation. The ideal candidate will produce a wide range of written materials, including blog posts, articles, whitepapers, use cases, social media content, website copy, and other communication collateral. These materials will be tailored to specific audiences, such as developers, industry professionals, and end-users, to educate, inform, and engage stakeholders in the blockchain ecosystem.
Key Responsibilities
- Develop and deliver well-researched, insightful, and engaging content across multiple formats, including blog posts, articles, whitepapers, use cases, social media posts, and website copy, with a focus on Ethereum scaling solutions and blockchain trends.
- Stay current with the latest advancements, trends, and best practices in the blockchain space, particularly Ethereum Layer 2 protocols and the broader Ethereum ecosystem, to ensure content remains relevant and accurate.
- Collaborate closely with the Communications and Outreach team to design and execute a cohesive content strategy that supports the company's objectives, target audience needs, and brand guidelines.
- Conduct thorough editing and proofreading of all content to maintain grammatical correctness, clarity, and alignment with the company's tone of voice and brand standards.
- Implement SEO best practices to enhance content visibility, drive organic traffic, and improve user engagement, utilizing keyword research, on-page optimization, and meta tag strategies.
- Work with cross-functional teams, including developers, product managers, designers, and subject matter experts, to gather technical insights, industry data, and user feedback for content creation.
- Oversee content distribution across diverse channels such as social media platforms, email newsletters, earned media opportunities, and partner websites to maximize reach and impact.
- Monitor and analyze content performance metrics using tools like Google Analytics, SEMrush, and social media insights, providing actionable recommendations for optimization and growth.
- Ensure all content adheres to legal, regulatory, and ethical standards, particularly in the context of blockchain and cryptocurrency-related information, to mitigate risks and maintain compliance.
Job Requirements
- Proven experience in content creation, preferably within the blockchain or technology sector, with a strong background in writing for technical and non-technical audiences.
- Deep understanding of Ethereum scaling technologies, including Layer 2 solutions, rollups, state channels, and other innovations, to accurately represent complex concepts.
- Excellent research and analytical skills to identify industry trends, gather data, and translate findings into compelling content for diverse platforms.
- Strong SEO expertise, including keyword research, on-page optimization, and content structuring, to improve search rankings and user engagement.
- Proficiency in using content management systems (CMS), design tools, and analytics platforms to streamline workflows and measure performance.
- Ability to collaborate effectively with cross-functional teams and stakeholders to align content with business goals and technical requirements.
- Attention to detail and a commitment to quality, ensuring all content is polished, error-free, and meets brand standards.
- Excellent communication skills, both written and verbal, to convey technical information in an accessible and engaging manner.
- Knowledge of blockchain terminology, protocols, and ecosystem dynamics to maintain accuracy and credibility in all content outputs.
