Job Description
This role is responsible for the SEO content development of the exchange's official website and website clusters (including news sites, keyword sites, and brand term sites). The candidate will plan content structures in bulk (sections, feature pages, landing pages) based on keyword strategies and deliver SEO content frameworks including:
- TDK (Title, Description, Keywords)
- H1-H4 structures
- FAQ modules (with priority given to structured data)
The position will participate in building content systems for website clusters (multi-domain, multi-brand term, multi-language versions) and optimize indexing and rankings using tools like Google Search Console, Ahrefs, and Semrush. Responsibilities also include templatizing and scaling content production (supporting batch generation systems), improving internal linking structures to enhance page weight distribution, and continuously iterating content strategies by tracking indexing rates, rankings, and click-through rates (CTR).
Key Responsibilities
- Develop SEO content for exchange websites and site clusters
- Plan bulk content architecture based on keyword strategies
- Create comprehensive SEO content frameworks
- Build multi-domain, multi-language content systems
- Optimize performance using SEO analytics tools
- Implement content templating for scalable production
- Enhance internal linking structures
- Monitor and improve key SEO metrics
Job Requirements
Essential Qualifications:
- 2+ years of SEO content experience (preferably in finance/Web3/exchanges/SaaS)
- Experience with website cluster SEO/large-scale content sites/programmatic SEO
- Deep understanding of Google SEO rules (indexing, ranking logic)
- Ability to independently conduct keyword planning and content structure design
- Proficiency with SEO tools (GSC, Ahrefs, Semrush, Screaming Frog)
Preferred Qualifications:
- Experience with crypto/exchange/finance websites
- Knowledge of automated content generation (templated content/AI-assisted content)
- English SEO experience (multi-language sites)
- Understanding of URL structures/internal linking models/crawl budget
Core Competencies:
We particularly value candidates who can:
- Build systems rather than just write individual articles
- Understand "website clusters + keyword matrices"
- Design SEO structures for bulk pages
- Comprehend Google indexing logic + technical SEO coordination
Compensation & Benefits
$2,000 - $4,000 per month / 13-month salary / Various holiday benefits
