Job Description
As a Contract Business Development Executive in the Chinese-speaking region with an exchange background, you will play a pivotal role in driving Bitcoin adoption and growth within local markets. This position focuses on strategic partnerships and market expansion initiatives to enhance user acquisition, trading volume, and overall brand presence. The ideal candidate will work closely with Bitget's global team to identify opportunities for collaboration in Asia-Pacific markets, leveraging their understanding of regional crypto ecosystems and user behavior.
Key Responsibilities
- Identify and cultivate relationships with local KOLs, influencers, and communities to create impactful Bitcoin promotion campaigns
- Develop and execute comprehensive influencer marketing strategies that align with Bitget's business objectives
- Monitor and analyze performance metrics across marketing channels to optimize ROI and campaign effectiveness
- Conduct competitive intelligence analysis to stay ahead of market trends and industry developments
- Collaborate with cross-functional teams to design localized marketing solutions that address regional regulatory environments
- Establish and maintain long-term partnerships with key stakeholders in the crypto space to ensure sustainable growth
- Track user engagement patterns and trading volume metrics to provide data-driven insights for strategic decision-making
- Coordinate with legal and compliance teams to ensure all partnership activities adhere to local regulations
- Develop content calendars and campaign timelines for regional market expansion initiatives
- Provide regular performance reports to senior management highlighting key achievements and areas for improvement
Job Requirements
- Proven experience in business development within the cryptocurrency industry, preferably with exchange operations
- Excellent understanding of Chinese-speaking markets, including cultural nuances and regulatory landscapes
- Strong relationship-building skills with KOLs, influencers, and business partners in the crypto space
- Proficiency in data analysis tools for tracking marketing performance and ROI metrics
- Ability to develop and execute strategic marketing plans that align with business goals
- Knowledge of digital marketing channels and their effectiveness in different regions
- Excellent communication skills in both English and Chinese for stakeholder engagement
- Strong analytical skills to interpret market trends and competitor activities
- Ability to work independently with minimal supervision in a fast-paced environment
- Experience with cryptocurrency trading platforms and their operational dynamics
- Excellent time management skills to handle multiple projects simultaneously
- Ability to adapt marketing strategies to changing market conditions and regulatory requirements
- Strong understanding of blockchain technology and its applications in the financial sector
- Experience with partnership management frameworks and KPI tracking systems
- Excellent problem-solving skills to address challenges in market expansion initiatives
- Ability to develop compelling content for different audience segments
- Strong understanding of digital marketing analytics and reporting standards
- Experience with cross-border business development in the crypto industry
- Excellent negotiation skills to secure favorable partnership terms
