1. Develop and implement the exchange's brand promotion strategy, including but not limited to advertising, event planning, social media promotion, etc., to enhance brand awareness; 2. Manage and maintain the brand image of the exchange, ensuring consistency and accuracy in brand communication; 3. Plan and organize brand promotion activities, collaborate with operations and business teams to enhance brand exposure and influence; 4. Monitor and analyze market trends and competitor dynamics, adjust brand promotion strategies in a timely manner to maintain competitive advantage; 5. Responsible for communicating with the media 关键意见领袖 Establish and maintain good cooperative relationships with other partners to enhance website rankings within the industry; 6. Manage the budget and resources for brand promotion to ensure the effectiveness and efficiency of promotional activities; 7. Develop brand building strategies that are suitable for overseas markets and enhance the competitiveness of the brand in the international market.