Paid Advertising ManagerJob Description：Expand network alliance channels, responsible for daily channel docking and optimization.Responsible for sourcing and managing DSP advertising, and other major digital platforms.Design and implement customized advertising strategies for different client bases.Oversee ASO, ASA, and SEO businessMonitor, analyze, and report on the performance of advertising campaigns to improve ROI.Work with the content team to ensure ad content is creative and in line with brand perception.Budget management and investment return analysis.Collaborate with external suppliers and advertising agencies to achieve marketing goals.Track the latest digital marketing trends and integrate new technologies, tools, and platforms into advertising strategies.