Feb 01, 2026 
17 mins to read Let Me Recall 2008: The Web3 Talent War Under the Historical Cycle Law
Essentially, the current intense demand for Digital Marketing Manager positions reminds me of the scene during the 2017 blockchain media boom. Twelve years ago, while at JPMorgan Chase, I witnessed a similar talent migration—creative directors from traditional 4A agencies collectively switched to fintech companies, much like the current elite of Web2 are flooding into Web3.
Looking back at the past three market cycles, I've found that each technological revolution reshapes the value of six core roles: Frontend Developer recruitment demand surged for the first time after Ethereum's launch in 2015; React Native Web Developer recruitment became a dark horse during the 2020 DeFi Summer; and now, the Senior System Engineer recruitment热潮恰似 the scene in 2009 when cloud computing emerged.
The Positioning of the Six Golden Roles
1. Digital Marketing Manager: Barometer of the Bull Market
In the recent recruitment data from MyJob.one, the demand for Digital Marketing Manager recruitment in the Web3 field has increased by 217% year-on-year. This reminds me of the shortage of marketing talent following the 2008 financial crisis, when the finance industry underwent a brand重塑. The current market demands not just advertising-savvy managers, but strategic talents who can build DAO community narratives and design Tokenomics communication strategies.
2. Frontend Developer: Everlasting Infrastructure
Regardless of bear or bull markets, Frontend Developer recruitment consistently occupies over 15% of positions on our platform. But the difference now lies in: in 2018, jQuery proficiency was required; in 2022, expertise in Web3.js and Ethers.js is needed. From a strategic perspective, developers skilled in Wallet connections and DApp interaction design are equivalent to the mobile pioneers of 2010.
The Generational Shift in Technology Stacks
A recent React Native Web Developer recruitment candidate I interviewed left a deep impression— he possessed experience in both React 18 and Solana mobile development. This composite talent reminds me of backend engineers in 2014 who were proficient in both iOS and Java; their salary increases reached 300% at the time.
For Senior System Engineer recruitment, history is repeating itself: just as AWS experts were in high demand in 2016, engineers now familiar with zk-Rollup node deployment and distributed storage architecture are receiving compensation equivalent to CTO levels.
The Paradigm Shift in Product and Quality Management
In the traditional internet era, Products Manager recruitment focused on user growth models; now, Web3 PMs need to master smart contract lifecycle management. Last week, a PM who switched from Google told me: "Now, designing product processes requires writing white papers first, which has completely changed my work approach."
Regarding Lead Quality Control QA recruitment, its scope has evolved from simple bug detection to smart contract security audits. I remember a DeFi project in 2019 lost $80 million due to an undetected reentrancy vulnerability, which subsequently elevated the industry's requirements for QA to a qualitative level.
Strategic Advice: How to Seize the Cycle Benefits
- Digital Marketing Manager candidates should focus on building case studies for DAO governance and community incentive schemes
- Frontend Developer need to dedicate at least 30% of their learning time to Web3-specific libraries (such as Web3Modal)
- React Native Web Developer should focus on cross-chain mobile wallet development paradigms
Based on historical experience, the current timing is equivalent to learning Ethereum development in 2015 or transitioning to mobile development in 2010. In MyJob.one's database, candidates who meet both traditional tech stacks and Web3 requirements receive an average of 7.3 interview invitations.
Risk Warning and Value Investment Mindset
Although the median salary for Senior System Engineer recruitment has reached $180,000 now, caution is needed against potential bubbles in some high-valuation projects. I suggest engineers evaluate offers with a value investment mindset: prioritize DeFi protocols with actual TVL or mainstream Layer2 solutions.
For Products Manager recruitment, the current warning sign is projects that overly emphasize Tokenomics while neglecting user experience. I recall that projects in 2018 which only talked about tokens without focusing on products had a survival rate of less than 5%.
In Conclusion: The Gift of Cycles
Looking back from 2023, those who joined fintech in 2008 rode the wave of mobile payments, while those who learned smart contracts in 2015 led the DeFi revolution. Now, the practitioners of these six roles might be writing the next chapter of history. Data from MyJob.one shows that job seekers with cycle awareness have career lifespans 3-5 times longer than trend followers. Remember: bull markets cultivate skills, bear markets build careers.
