Job Description

This role involves developing and implementing a global social media strategy to drive business growth and monetization, while overseeing day-to-day operations across multiple platforms. The position requires building and maintaining data-informed content plans, leading a team of SMM professionals, and collaborating with various departments to enhance campaign effectiveness and measure performance against key metrics.

Key Responsibilities

Develop and implement a global social media strategy with a clear vision for growth and monetization
Build and maintain a structured, data-informed content plan across platforms
Lead a high-performing SMM team (currently 4+ people), assigning tasks and mentoring each member
Oversee day-to-day execution, with priority on Twitter, while supporting Instagram, Telegram, and YouTube
Conduct regular competitor and audience research to inform creative direction and positioning
Collaborate with Editorial, PR and KOL/Influencer management teams to support and amplify campaigns
Audit content performance, set clear KPIs, and align strategy with key metrics
Refresh and optimize outdated content based on insights and evolving trends
Finalize and present an updated strategy and a two-quarter roadmap in your first months

Job Requirements

5+ years of experience in social media marketing with a proven track record in strategy development
Strong leadership skills with experience managing teams of 4+ members
Expertise in data-driven content planning and performance analysis
Deep understanding of major social platforms (Twitter, Instagram, YouTube, Telegram)
Excellent communication and collaboration skills across departments
Ability to conduct comprehensive market and competitor research
Creative thinking with strong analytical capabilities
Experience setting and achieving measurable KPIs for social media campaigns
Proactive approach to identifying and capitalizing on emerging trends

Preferred Qualifications

Experience in global or multi-market social media strategies
Background in both organic and paid social media campaigns
Familiarity with social media management and analytics tools
Knowledge of influencer marketing and KOL collaboration strategies
Experience in content refresh and optimization processes

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AI Job Analysis

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Ready for Analysis

Analyze Job Core Requirements

This Social Media Manager role at BeInCrypto requires a strategic professional with extensive experience in developing and executing global social media strategies to drive business growth and monetization, emphasizing leadership, data analysis, and platform expertise.

Develop and implement global social media strategies focused on growth and monetization.
Lead and mentor a team of SMM professionals, assigning tasks and fostering performance.
Create and maintain data-informed content plans, analyzing performance and optimizing based on key metrics.
Oversee daily operations across multiple platforms, with a priority on Twitter, and collaborate with cross-departmental teams.
Conduct competitor and audience research to inform content direction and campaign effectiveness.

Understand Employer Recruitment Intent

BeInCrypto, as a leading cryptocurrency and blockchain media company, seeks a Social Media Manager to enhance their global online presence, drive engagement in the crypto community, and explore monetization avenues through strategic social media initiatives. Their intent is to find an experienced individual who can develop innovative strategies, lead a team effectively, and align social media efforts with business objectives in a fast-paced, high-stakes industry, aiming to strengthen brand loyalty and generate revenue through collaborations and content optimization.

MyJob Interviewer Says

As an interviewer for BeInCrypto, I would assess candidates for their proven experience in social media strategy development, strong leadership skills in managing teams, and expertise in data-driven decision-making. I'd look for evidence of successful campaign execution, ability to collaborate across departments, and a track record of adapting to emerging trends in the crypto space. Candidates should demonstrate how they measure and optimize performance to achieve measurable KPIs, and show creativity in balancing organic and paid social strategies.

AI Matching Suggestions

To effectively apply for this Social Media Manager position at BeInCrypto, tailor your resume and interview preparation to highlight your experience in the crypto and blockchain industry, focusing on metrics-driven achievements and alignment with their global strategy needs.

Emphasize your background in developing and implementing social media strategies that drive growth and monetization, including specific examples from your experience.
Incorporate keywords like 'crypto', 'blockchain', 'data analytics', and 'influencer collaborations' to resonate with BeInCrypto's niche and demonstrate relevance.
Quantify your accomplishments using metrics (e.g., 'increased social media engagement by 30%' or 'boosted follower growth across platforms by X%'), showing tangible impact on business metrics.
Research BeInCrypto's current social media presence and content strategy, and prepare to discuss how you can audit and optimize their content for better performance and monetization opportunities.

Social Media Manager at BeInCrypto

Employment Information

Job Description

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AI Job Analysis

Analyze Job Core Requirements

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MyJob Interviewer Says

AI Matching Suggestions

Social Media Manager

$1 - $10,000 /hour

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Social Media Manager at BeInCrypto

Employment Information

Job Description

Key Responsibilities

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$1 - $10,000 /hour