Job Description
We are seeking a strategic and experienced Product Marketing Manager to join our rapidly growing cryptocurrency exchange. This role is pivotal in driving product adoption, user engagement, and market share growth across global and regional markets. You will collaborate with cross-functional teams to develop compelling product narratives and execute impactful marketing campaigns in the dynamic crypto and fintech space.
Key Responsibilities
- Conduct in-depth analysis of cryptocurrency user needs, competitor landscape, and regulatory policies to develop precise product positioning and dissemination strategies
- Create compelling product narratives for diverse offerings including spot/futures trading, Web3 functionality, payment cards, and fiat currency channels
- Lead end-to-end listing planning for new product features (crypto asset listings, token listings, payment products and financial services integration)
- Develop and execute integrated marketing plans targeting various customer segments (traders, institutional users, DeFi users, beginners)
- Drive marketing roadmaps for core transaction functions as well as cross-border payments, fiat channels, crypto cards, yield products, and wallets
- Design comprehensive user lifecycle communication strategies (new user onboarding, upsell, retention) across email, in-app push, and content marketing
- Collaborate with product, compliance, legal and support teams to ensure smooth launch of card programs, KYC updates, asset listings, and DeFi integrations
- Analyze user behavior, product adoption rates, and campaign performance to continuously optimize strategies
- Produce launch materials including manuals, FAQs, training docs, and performance reports for cross-departmental teams
- Coordinate with social media, community and regional teams to maintain messaging consistency across Telegram, Discord, X (Twitter) and other platforms
Job Requirements
- Proven experience in product marketing within cryptocurrency, fintech or related industries
- Strong strategic thinking with ability to translate complex products into compelling narratives
- Deep understanding of cryptocurrency markets, blockchain technology and regulatory landscape
- Experience developing go-to-market strategies for diverse financial products and services
- Excellent cross-functional collaboration skills with product, engineering, legal and growth teams
- Data-driven approach to marketing with strong analytical capabilities
- Ability to thrive in fast-paced, innovative environments
- Passion for cryptocurrency and financial technology innovation
- Exceptional written and verbal communication skills
- Experience with community platforms (Telegram, Discord) and social media marketing
Why Join Us
This is an exciting opportunity to shape the future of cryptocurrency adoption at a rapidly growing exchange. You'll work with cutting-edge products at the intersection of finance and technology, collaborating with talented teams across the globe. We offer a dynamic work environment where innovation is encouraged, and your contributions will have direct impact on our growth and success in the crypto ecosystem.