NewSum, as an employer, likely represents a tech-focused or innovative company given its name and the nature of the position described, which emphasizes product delivery and design integration. Their recruitment intent is to find a seasoned designer who can bridge commercial and technical aspects, suggesting a need for innovation, market-oriented design, and the ability to enhance product offerings in a fast-paced environment. With qualification requirements including 3+ years of experience, they aim to build a team that can deliver high-quality, unified brand materials while handling multiple projects, indicating a preference for adaptable, experienced professionals who align with NewSum's potential focus on digital products and growth-oriented culture.