Marketing Manager at Spot Zero (Tarta Games )

• Overseas marketing experience, preferably in gaming or tech sectors, with proven ability to develop and execute market-specific campaigns.
• Deep understanding of regional gamer preferences and market trends in Japan, Korea, U.S./Europe, and Southeast Asia to inform strategy and execution.
• Excellent communication and coordination skills to manage cross-functional teams and collaborate with external partners across international markets.
• Familiarity with community platforms like Discord and the ability to implement and track community promotion plans effectively.
• Strong analytical skills to analyze campaign performance and adjust strategies based on data insights for optimal results.

The employer, Spot Zero (a subsidiary of Tarta Games), is likely seeking a Marketing Manager to drive global expansion for their gaming products, indicating a focus on international market penetration and brand building. As a gaming company, they probably aim to enhance their presence in key regions like Japan and Korea, where cultural nuances and competitive landscapes require specialized marketing expertise. This recruitment suggests a need for innovative, data-driven professionals who can navigate diverse regulatory and consumer environments, potentially due to product launches or growth strategies. The emphasis on end-to-end brand strategy implies a desire for a leader who can independently manage campaigns, build strong community ties, and ensure timely execution, reflecting Spot Zero's ambition to compete in the global gaming market by leveraging regional insights and fostering loyalty through engagement.

Interviewers at Spot Zero will likely focus on assessing candidates' ability to handle the complexities of international marketing, particularly in adapting strategies to different regions. They will examine candidates' past experiences for evidence of success in overseas campaigns, their understanding of cultural differences in markets like Japan and Korea, and their proficiency in community management tools. Candidates should demonstrate strong analytical skills by showing how they've used data to optimize campaigns, and they may be tested on their coordination abilities through scenarios involving cross-functional teamwork. The interviewer might probe for examples of relationship management with local media and KOLs to gauge adaptability and strategic thinking.