KuPay, as a fintech company likely operating in the digital payment and subscription services sector, is seeking a Growth Manager to accelerate user growth and enhance engagement in a competitive market. The emphasis on social media and TikTok advertising suggests a need for innovative, data-driven strategies to attract and retain younger demographics, while the requirement for relationship-building indicates a focus on partnerships and scalable expansion. This role aligns with KuPay's potential goal of increasing market penetration and user loyalty, possibly in a rapidly evolving tech landscape where user acquisition through targeted promotions is critical for sustainability and growth.