Job Description:
Position: SEO/GEO Growth Operations (Overseas Focus)
Key Responsibilities:
- Lead overseas SEO growth initiatives by developing and executing keyword, content, internal linking, and backlink optimization strategies for major search engines like Google to enhance organic search traffic and conversion rates.
- Focus on building internal and external link systems, including optimizing on-page link structures, anchor text strategies, landing page link layouts, backlink resource expansion, and partnerships with media/communities/directories to improve core page authority and rankings.
- Identify high-value, high-conversion keywords by analyzing user search behavior and collaborate with content, product, and tech teams to create SEO-friendly content and landing pages tailored for overseas markets.
- Explore GEO-related growth opportunities by researching AI search platforms (e.g., AI-generated answers and large language models) to improve brand/product visibility in AI-driven scenarios.
- Monitor brand/product exposure on platforms like ChatGPT, Claude, Gemini, DeepSeek, Kimi, Doubao, and Tongyi Qianwen, and develop reusable GEO optimization methodologies.
- Establish SEO/GEO data monitoring systems to track metrics like keyword rankings, indexing, backlink quality, organic traffic, conversion rates, and AI citation rates, providing regular analysis and optimization recommendations.
- Stay updated on Google algorithm changes, AI search trends, and overseas content platform dynamics to adjust SEO/GEO strategies proactively.
Job Requirements:
Qualifications:
- Bachelor’s degree or higher with 1-3 years of experience in SEO, content growth, overseas growth, or C-end user acquisition.
- Hands-on experience in overseas SEO, including Google SEO strategies, keyword research, on-page optimization, internal/external linking, and ranking improvements.
- Proven ability in link-building, including backlink prospecting, quality assessment, partnership execution, and performance analysis.
- GEO experience is a plus; familiarity with AI platforms like ChatGPT, Claude, Gemini, DeepSeek, Kimi, Doubao, or Tongyi Qianwen, and understanding of AI-driven content exposure logic.
- Strong C-end growth mindset, capable of designing SEO/GEO strategies based on user search intent, content consumption paths, and conversion funnels.
- Proficiency in SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, Screaming Frog) is preferred.
- Excellent analytical, content evaluation, and execution skills, with the ability to collaborate cross-functionally with content, product, tech, and design teams.
Benefits:
Opportunity to relocate to Bangkok/Kuala Lumpur with work visa sponsorship!
