Job Description
Position Objective:
Responsible for global social media and community strategies to enhance brand communication, user growth, and high-quality engagement. Establish data-driven content operations and team management mechanisms.
Key Responsibilities
- Develop global social media and community strategies, accountable for fan growth, content exposure, viral content, and high-quality interactions.
- Manage the social media team, including goal decomposition, content review, data analysis, and team capability improvement.
- Analyze the impact of different content types on exposure, fan growth, engagement, and clicks to identify sustainable investment directions.
- Standardize brand messaging while adapting to localized communication based on regional user characteristics.
- Collaborate with brand, video, KOC, event, and product teams to amplify the reach of key projects.
- Establish a weekly data review mechanism to track anomalies, analyze causes, implement improvements, and verify results.
Job Requirements
- 5+ years of overseas social media or community management experience, with at least 4–6 years in Crypto/Web3.
- Fluent in Chinese; English as a working language, with experience in managing European and American users.
- Proven growth cases on platforms like X (Twitter) and Telegram, with verifiable account and data examples.
- Strong team management skills, capable of strategy formulation, goal breakdown, content review, and execution.
- Excellent data analysis skills to evaluate content performance and propose actionable improvements.
- Familiarity with exchange operations, Crypto users, and global marketing environments is a plus.
Benefits
- Weekends off
- Paid annual leave
- Singapore public holidays
- Biannual performance bonuses
- Guaranteed 13th-month salary
