Job Description:
Sales Director (China BD Director)
Position Overview:
The Sales Director will be responsible for project expansion and BD team building in the Chinese/global market for the public blockchain. The core objectives include: continuously acquiring high-quality Web3 projects, facilitating rapid project launches on the blockchain, establishing a project tiering mechanism, identifying high-potential projects, and collaborating with ecosystem, product, and operations teams for focused incubation.
Key Responsibilities:
- Establish a Project Acquisition System for the Chinese Market: Develop and execute BD strategies and goals for the Chinese market, ensuring a steady pipeline of projects. Build and expand the project funnel: Project Library → Lead Pool → Opportunity Pool → Negotiation Pool → Launch Pool → Key Project Pool.
- Build and Manage the Chinese BD Team: Recruit, train, and manage a BD team of 20-30 members. Responsibilities include hiring, training, KPI setting, weekly/monthly reviews, sales incentives, performance management, and developing standardized BD SOPs.
- Develop a Project Launch Mechanism: Shift the team’s focus from "finding clients" to "finding projects." Standardize processes for decision-maker identification, project evaluation, business negotiation, technical integration, launch coordination, marketing collaboration, and post-launch operations.
- Implement a Project Tiering System: Create a scoring model to differentiate project value. The BD team acquires projects at scale, while the Sales Director ensures a "mass acquisition + precise filtering" mechanism.
- Establish a Key Project Incubation Mechanism: For S/A-tier projects, coordinate cross-functional efforts with sales, ecosystem, operations, marketing, and technical teams to create a growth loop: project acquisition → launch → data validation → identifying high-potential projects → resource allocation → building benchmark projects.
- Directly Oversee Strategic Projects: Personally engage in founder communications, business negotiations, strategic partnerships, resource exchanges, ecosystem incentives, joint marketing, and project incubation for high-priority projects.
Core KPIs:
- Project Quantity
- Project Quality
- Team Efficiency (e.g., leads per person, pipeline per person, projects launched per person, lead-to-launch conversion rate, average project cycle time)
- Ecosystem Contribution (measured by project activity and impact on the blockchain ecosystem, not just the number of signed projects)
Job Requirements:
- Must-Have Qualifications:
- 5+ years of experience in Web3/Crypto/blockchain BD, sales, or ecosystem expansion.
- Established network of Web3 project resources.
- Familiarity with multiple sectors such as public chains, L2, DeFi, DEX, wallets, GameFi, AI, and RWA.
- Proven track record of successfully onboarding Web3 projects.
- Experience managing BD teams of 20+ members.
- Ability to develop sales processes, training systems, and performance mechanisms.
- Strong negotiation and project evaluation skills.
- Direct access to project founders, core teams, and investment institutions.
- Data-driven mindset (not reliant solely on personal networks).
- Preferred Skills:
- Resourcefulness (ability to bring projects to the table).
- Hands-on project acquisition (end-to-end ownership: prospecting → negotiation → closing → launch).
- Ability to identify high-potential projects from a large pool (e.g., selecting 5 standout projects from 100).
- Entrepreneurial mindset (goal-oriented, proactive, problem-solving, results-driven).
- Preferred Background:
- Experience in BD at leading public chains.
- L1/L2 ecosystem BD roles.
- Web3 project launchpads or incubators.
- VC/investment firm ecosystem leadership.
- Large-scale ecosystem expansion experience.
Benefits:
Fixed salary + team performance bonus + management commission + long-term incentives.
