About Me
Experience
Senior Marketing Manager
Bitget Exchange - - Now
职位: Senior Marketing Manager | 时间段: 近期 | 工作内容: Responsible for different go-to-market projects, including NFT projects, spot listing, launchpad events, new features and project partnerships, help BD team to design promotion plan for various partnerships/projects. Develop and implement comprehensive global marketing plans, leveraging data-driven strategies to coordinate PR, social media, community management, influencer collaborations (KOL), Academy content, and brand advertising. Digging out brand promotion points, responsible for brand advertising, collaborating with blockchain media to achieve annual global brand exposure targets and optimize creatives based on brand positioning.
Growth Manager (Wallet&NFT)
Amber Group - - Now
职位: Growth Manager (Wallet&NFT) | 时间段: 近期 | 工作内容: Managing wallet product WhaleFin App under the Amber Group, with ROI as the core, responsible for the formulation of the annual user growth target and budget allocation. Responsible for promotion campaign and marketing strategy design and execution.
