Job Description
The Visual Operations Designer is a key role responsible for creating and maintaining the visual identity of international product brands. This includes designing and executing visual strategies across various platforms and scenarios, such as online, offline, and on-site environments. The position requires a comprehensive understanding of brand positioning and visual communication principles, ensuring consistency in brand expression across all touchpoints.
Key Responsibilities
- Develop and implement visual design solutions for global product branding, covering both digital and physical mediums including websites, social media, packaging, and event materials.
- Collaborate with cross-functional teams to deliver cohesive visual projects, demonstrating strong creative execution and systematization capabilities in brand design.
- Conduct in-depth research on international design trends and consumer preferences, while maintaining a deep understanding of brand logic and core product values.
- Lead the creation of visual design systems that align with brand strategy, ensuring scalability and adaptability across different markets and platforms.
- Monitor and analyze the performance of visual assets post-launch, identifying optimization opportunities and implementing data-driven adjustments.
- Participate in creative brainstorming sessions to propose innovative visual concepts for product development, IP expansion, and brand marketing campaigns.
- Ensure visual deliverables meet quality standards and brand guidelines, while maintaining a balance between creativity and commercial viability.
- Coordinate with external vendors and internal stakeholders to execute visual projects on time and within budget, maintaining consistent brand messaging.
- Stay updated on emerging design technologies and tools, continuously improving visual production efficiency and creative output quality.
- Document visual design processes and deliverables to ensure knowledge transfer and team alignment with brand visual standards.
Job Requirements
- Proven experience in brand visual design with a strong portfolio showcasing international design projects and cross-platform visual solutions.
- Excellent proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for creating high-quality visual assets.
- Strong understanding of brand strategy, including brand positioning, visual hierarchy, and color theory application across different cultures.
- Ability to work independently and collaboratively, with excellent communication skills to convey design concepts to non-design stakeholders.
- Fluency in English and at least one additional language to support international project collaboration and client communication.
- Attention to detail with a strong eye for aesthetics, ensuring visual designs meet brand standards and user experience requirements.
- Excellent problem-solving skills to address visual design challenges while maintaining brand consistency and creative integrity.
- Ability to manage multiple projects simultaneously, with strong time management and organizational skills to meet deadlines.
- Knowledge of design trends and user behavior analysis to create visually compelling and culturally relevant designs.
- Experience with digital asset management systems and version control practices to ensure efficient workflow and brand consistency.
