Job Description
We are seeking a skilled professional to drive product growth strategies on Reddit, focusing on brand exposure, community trust, SEO/GEO optimization, and user conversion. The ideal candidate will be responsible for developing and executing comprehensive Reddit engagement plans to maximize the platform's potential for our product.
- Develop and implement growth strategies for our product on Reddit, clearly defining its role in brand exposure, community trust, SEO/GEO, and user conversion.
- Build and manage our product's dedicated subreddit, transforming it into a long-term content asset for user discussions, product awareness, usage scenarios, and search traffic.
- Design comprehensive participation strategies across the Reddit ecosystem, identifying high-value communities and topic opportunities to increase organic brand visibility among target users.
- Establish content and interaction strategies for Reddit, continuously monitoring community visits, content engagement, search indexing, AI answer citations, and conversion signals to iteratively improve growth strategies based on data insights.
Key Responsibilities
- Create and maintain a strong brand presence across relevant Reddit communities
- Monitor and analyze Reddit metrics to measure campaign effectiveness
- Collaborate with cross-functional teams to align Reddit strategies with overall marketing goals
- Stay updated with Reddit algorithm changes and community trends
- Develop crisis management protocols for potential negative community reactions
Job Requirements
- Proven track record of successful Reddit growth campaigns, with demonstrable results in community reach, engagement growth, brand exposure, search visibility, external traffic, or conversions
- Deep understanding of Reddit community culture, including subreddit rules, community trust dynamics, content context, and anti-marketing mechanisms
- Strong English content judgment and data analysis skills to evaluate content suitability for Reddit and optimize strategies based on various performance signals
- Entrepreneurial mindset with the ability to proactively identify challenges, develop strategies, execute plans, evaluate results, and collaborate effectively with growth, SEO, product, and content teams
- Experience working in early-stage growth environments with limited resources but high expectations
Preferred Qualifications
- 2+ years of experience in community management or digital marketing with Reddit specialization
- Familiarity with Reddit's API and third-party analytics tools
- Experience working with international brands or products
- Background in SEO or content marketing is a plus
Benefits
- Paid annual leave
- Flexible working hours with weekends off
- MacBook, 4K monitor and other necessary equipment
- Access to productivity tools and AI support
- Annual comprehensive health check-up
- Positive and collaborative work environment
- Professional development opportunities
- Competitive compensation package
