Job Description
We are seeking a skilled professional to drive product growth strategies on Reddit, focusing on brand exposure, community trust, SEO/GEO optimization, and user conversion. The ideal candidate will be responsible for developing and executing a comprehensive Reddit engagement plan to maximize the platform's potential for our product.
Key Responsibilities
- Develop and implement growth strategies for product promotion on Reddit, clearly defining its role in brand awareness, community trust, SEO/GEO, and user conversion.
- Build and manage the product's dedicated subreddit, transforming it into a valuable long-term content asset for user discussions, product awareness, usage scenarios, and search traffic.
- Strategize product participation across the Reddit ecosystem, identifying high-value communities and topic opportunities to increase organic brand visibility among target users.
- Create and refine Reddit content and engagement strategies, continuously monitoring community visits, content interactions, search indexing, AI answer references, and conversion signals to optimize growth approaches.
Job Requirements
- Proven track record of successful Reddit growth campaigns, with experience in building/managing brand or product presence on Reddit, demonstrating measurable results in community reach, engagement growth, brand exposure, search visibility, external traffic, or conversions.
- Deep understanding of Reddit community culture, including subreddit rules, community trust dynamics, content context, and anti-marketing mechanisms - treating Reddit as more than just another social media posting channel.
- Strong English content judgment and data-driven mindset, capable of evaluating content suitability for Reddit and refining strategies based on metrics like visits, engagement, exposure, indexing, references, and conversions.
- Ownership mentality with the ability to proactively identify challenges, formulate strategies, drive execution, analyze results, and collaborate effectively with growth, SEO, product, and content teams during early-stage growth phases.
Benefits
- Paid annual leave
- Flexible working hours with weekends off
- Macbook, 4K monitor and other necessary equipment
- Access to productivity tools and AI support
- Annual comprehensive health check-up
- Positive and supportive work environment
- Opportunities for professional growth and development
- Competitive compensation package
- Team building activities and events
- Modern office facilities with comfortable workspaces
