Job Description
We are seeking a creative and detail-oriented Brand Visual Designer to lead CoinRoll's brand transformation and UI/UX optimization. This role will be responsible for developing a fresh visual identity that balances Meme culture with professional aesthetics while enhancing our trading platform's user experience through data-driven design.
Key Responsibilities
- Lead brand visual upgrade including logo redesign, color system, typography, and graphic language development that aligns with Meme culture while maintaining professionalism (reference: Pump.fun's fun + Uniswap's simplicity)
- Develop comprehensive brand design standards to ensure visual consistency across Web, App, and social media platforms
- Upgrade and optimize existing trading platform UI/UX to improve user experience (e.g., intuitive token launch process, smoother K-line interactions)
- Design engaging animations (e.g., successful trading effects, liquidity pool change visualizations)
- Establish a reusable design component library to enhance team collaboration efficiency
- Conduct data-driven design optimization for key pages (trading panels, asset lists) using user behavior analysis (heat maps, click-through rates)
- Collaborate with growth teams to design high-conversion Landing Pages and Activity Pages
- Build a multi-platform design system with cross-platform design language (Web/App/Extension) featuring Meme DNA
- Create a reusable DeFi component library with unique design elements
Job Requirements
- 3+ years experience in brand design and UI/UX for digital products
- Strong portfolio demonstrating successful brand transformations and data-driven design improvements
- Expertise in creating design systems and component libraries
- Proficiency in design tools (Figma, Adobe Creative Suite, etc.) and prototyping software
- Understanding of DeFi/crypto culture and ability to translate Meme aesthetics into professional design
- Experience with user behavior analysis tools and data-driven design methodologies
- Ability to create engaging animations and micro-interactions
- Excellent collaboration skills to work with cross-functional teams
- Strong attention to detail and commitment to visual consistency
Preferred Qualifications
- Experience in fintech or cryptocurrency trading platforms
- Knowledge of front-end development principles (HTML/CSS)
- Background in motion graphics or interactive design
- Familiarity with Web3 design trends and community aesthetics
