Job Description
Key Responsibilities
- Develop and execute comprehensive social media strategies that reflect Messari's brand identity and market positioning
 - Create engaging content for social media posts, campaigns, and community interactions that resonate with crypto enthusiasts and meme culture followers
 - Monitor and analyze performance metrics across platforms to evaluate campaign effectiveness and identify optimization opportunities
 - Engage with our social community through meaningful conversations, fostering relationships and addressing user inquiries about our services
 - Stay abreast of cryptocurrency trends and meme culture developments to ensure content remains relevant and timely
 - Collaborate with cross-functional teams to maintain a unified brand message across all marketing channels
 - Conduct social listening activities on platforms like Twitter and LinkedIn to track conversations about Messari and the broader crypto ecosystem
 - Identify new platform opportunities for expansion while maintaining the integrity of our existing social channels
 - Strategize and coordinate the distribution of new research reports and product releases across social media platforms
 - Continuously improve engagement rates through innovative content ideas and campaign execution
 
Job Requirements
- Proven experience in social media management with a strong track record of driving engagement and growth in the crypto space
 - Excellent writing and content creation skills, with the ability to produce compelling narratives for diverse audience segments
 - Proficiency in using social media analytics tools to measure campaign performance and ROI
 - Deep understanding of cryptocurrency trends, blockchain technology, and meme culture to create culturally relevant content
 - Ability to manage multiple social media accounts and campaigns simultaneously while maintaining brand consistency
 - Strong communication skills for engaging with both internal teams and external communities
 - Experience with content scheduling platforms and social media management tools for efficient workflow
 - Knowledge of SEO best practices and content optimization techniques for maximum reach
 - Excellent time management skills to meet tight deadlines while maintaining content quality
 - Ability to adapt to changing market conditions and platform algorithms while maintaining brand presence
 - Proven ability to identify and implement innovative social media strategies that align with business goals
 - Experience in creating and managing paid social media campaigns for increased visibility
 - Strong analytical skills to interpret data and make informed decisions about content strategy
 - Ability to collaborate with marketing, product, and research teams to align social media efforts with organizational objectives
 - Excellent organizational skills to manage multiple projects and campaigns simultaneously
 - Knowledge of content calendar planning and editorial workflows for consistent posting schedules
 - Ability to create visually appealing content formats including images, videos, and infographics
 - Experience with community management tools to monitor and engage with followers effectively
 - Strong understanding of platform-specific best practices for optimal content performance
 


