Job Description
This position is responsible for the comprehensive development and management of social media content and advertising strategies across multiple platforms. The candidate will oversee the creation of engaging content including text, images, videos, infographics, and other multimedia formats to enhance brand visibility and audience interaction. Key responsibilities involve maintaining and growing social media accounts by implementing data-driven tactics to improve follower count, engagement rates, and overall online presence. Additionally, the role requires monitoring brand performance, competitor activities, and industry trends through regular analysis of social media metrics and user feedback.
The ideal candidate will also be tasked with developing targeted recommendations to refine social media strategies, ensuring alignment with business objectives. This includes identifying opportunities for content optimization, advertising campaign improvements, and community engagement initiatives. The position demands continuous innovation in content formats and storytelling techniques to stay ahead of evolving digital trends and maintain a competitive edge in the market.
Key Responsibilities
- Develop and execute social media content calendars, including blog posts, video scripts, and visual assets for platforms like Facebook, Instagram, Twitter, and LinkedIn
- Create compelling social media advertisements with A/B testing and performance tracking to maximize ROI and brand awareness
- Manage online communities by responding to user inquiries, moderating discussions, and fostering brand loyalty through personalized interactions
- Monitor and analyze social media metrics such as follower growth, engagement rates, click-through rates, and conversion metrics using tools like Google Analytics and Hootsuite
- Conduct competitive benchmarking by tracking industry trends, competitor content strategies, and audience behavior patterns
- Compile detailed performance reports to provide actionable insights for strategic decision-making and budget allocation
- Implement content optimization techniques to improve post performance, including keyword integration, visual design enhancements, and call-to-action effectiveness
- Collaborate with cross-functional teams including marketing, design, and product development to align social media initiatives with overall business goals
- Develop and maintain brand guidelines to ensure consistent messaging and visual identity across all social media channels
- Stay updated on emerging social media trends, platform algorithm changes, and user engagement best practices
Job Requirements
- Proven experience (minimum 3 years) in social media management, content creation, and digital marketing with a successful track record of increasing brand engagement
- Excellent written and verbal communication skills with the ability to create compelling content for diverse audiences and platforms
- Strong analytical skills to interpret social media data and develop actionable strategies for content optimization and audience growth
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and advertising platforms (e.g., Meta Ads, Google Ads, LinkedIn Ads)
- Ability to create and edit visual content using tools like Canva, Adobe Photoshop, or video editing software (e.g., Premiere Pro, Final Cut Pro)
- Knowledge of SEO best practices and content marketing strategies to improve organic reach and engagement metrics
- Experience with social listening tools to monitor brand sentiment, competitor activity, and industry trends in real-time
- Excellent time management skills to handle multiple social media accounts and content creation projects simultaneously
- Ability to work independently while maintaining collaboration with marketing teams to align content strategies with business objectives
- Strong understanding of social media algorithms and platform-specific best practices for content visibility and engagement
- Excellent organizational skills to manage content calendars, campaign timelines, and performance tracking systems effectively
- Ability to create data visualizations and infographics to present complex social media insights in an accessible format
- Proficiency in English with excellent grammar and writing skills; ability to create content in multiple languages is a plus
- Experience with social media analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics) for comprehensive performance tracking
- Knowledge of social media advertising best practices including targeting strategies, budget allocation, and campaign optimization techniques
- Ability to develop and implement community management strategies that foster brand loyalty and user engagement
- Excellent problem-solving skills to address challenges in content performance, audience engagement, and social media strategy execution
- Strong attention to detail in content creation, proofreading, and performance reporting to ensure accuracy and quality
- Ability to adapt to changing social media trends and platform updates while maintaining consistent brand messaging and engagement strategies
