Responsible area: Social media 1. Enhancing brand influence on social media - increasing fan base by 20% every quarter. -2. Increase the average interaction rate (likes, shares, comments) of content. Enhance the conversion effect of social media content - the monthly increase in traffic through social media promotion. -The conversion rate of users guided by social media (subscription/registration/transaction, etc.) has increased. 3. Enhance the brand's user stickiness on social media - increase the average user return rate by 15% and increase the proportion of users who revisit content. -Cultivate brand loyal users or KOLs through social media community activities. -Increase the proportion of user generated content (UGC) and increase the proportion of user generated content