Crossroads is a Solana community conference hosted in Istanbul, Turkey. This is the third year of the conference, and last year we hosted 2,500+ developers, founders, and community members for the 2 day event.Crossroads is owned and managed by Step.Finance, a Solana data insights platform.- Develop and execute a content strategy leading up to and during Crossroads- Manage Twitter activity with 2-3 posts per day, increasing to 15+ during the event.- Highlight key event elements such as speakers, sessions, sponsors, and pre-conference activities.- Curate content around Istanbul as a city to drive intrigue for foreign attendees- Drive ticket sales through targeted messaging and promotions- Create engaging, on-brand posts using text, images, and videos, showcasing behind-the-scenes content and real-time updates during the event. Note: we have an internal team of designers and videos editors- Use tools like BannerBear to create templates for speakers/sponsors and other reusable social content- At the event: Capture photos and quotes of presentations on the stages, share the latest announcements and news emerging from the conference, and engage with attendee conversations to foster community engagement on socials.- Post-event content: summarize key takeaways, showcase attendee testimonials, and highlight speaker presentations.