Job Description
We are seeking a creative and strategic Social Media Specialist to join our team. This role focuses on developing and implementing innovative social media strategies tailored to the web3 community, driving engagement, follower growth, and brand visibility for Optimism.
Key Responsibilities
- Develop and implement innovative social media strategies that resonate with the web3 community, driving increased engagement, follower growth, and brand visibility.
- Create and curate engaging content that leverages memes, niche humor, and other relevant trends to connect with the blockchain and cryptocurrency communities.
- Manage all social media channels, ensuring consistent messaging, tone, and brand voice that aligns with Optimism’s marketing goals.
- Collaborate with external agencies to produce compelling visual content, enhancing the storytelling aspect of social media campaigns.
- Analyze social media metrics to gauge the success of campaigns, adjusting strategies as needed to optimize engagement and reach.
- Stay up-to-date with the latest trends in social media, web3 culture, and meme-driven communication to keep Optimism’s social presence fresh and relevant.
- Work closely with the marketing team to align social media strategies with broader marketing initiatives and campaigns.
Job Requirements
- Proven experience in social media management, preferably within the web3, blockchain, or cryptocurrency space.
- Strong understanding of meme culture, niche humor, and trends relevant to the crypto community.
- Ability to create engaging and shareable content that resonates with a tech-savvy audience.
- Experience managing multiple social media platforms and analyzing performance metrics.
- Excellent communication and collaboration skills to work with internal teams and external agencies.
- Creative mindset with the ability to adapt strategies based on data and emerging trends.
- Passion for blockchain technology and staying ahead of industry developments.
Why Join Us?
At Optimism, you’ll be part of a dynamic team shaping the future of decentralized technology. We offer a collaborative environment, opportunities for professional growth, and the chance to make a meaningful impact in the web3 space.
