-Develop and implement innovative social media strategies that resonate with the web3 community, driving increased engagement, follower growth, and brand visibility.-Create and curate engaging content that leverages memes, niche humor, and other relevant trends to connect with the blockchain and cryptocurrency communities.-Manage all social media channels, ensuring consistent messaging, tone, and brand voice that aligns with Optimism’s marketing goals.-Collaborate with external agencies to produce compelling visual content, enhancing the storytelling aspect of social media campaigns.-Analyze social media metrics to gauge the success of campaigns, adjusting strategies as needed to optimize engagement and reach.-Stay up-to-date with the latest trends in social media, web3 culture, and meme-driven communication to keep Optimism’s social presence fresh and relevant.-Work closely with the marketing team to align social media strategies with broader marketing initiatives and campaigns.