Job Description
This position is responsible for managing media relations and promoting the achievements of account abstraction technology (AA/ERC4337) to domestic media platforms. The candidate will need to actively share successful case studies between the company and its partners with the broader community, ensuring visibility and credibility. Additionally, the role involves collaborating with domestic media to introduce high-quality overseas content and highlight key builders within the Chinese community. The individual will also be tasked with working closely with the company's PR agency to implement overseas public relations strategies, thereby enhancing brand recognition and reputation.
Key Responsibilities
- Develop and execute media outreach strategies to amplify the company's achievements in account abstraction technology (AA/ERC4337) through domestic media channels.
- Identify and collaborate with relevant media partners to create and share compelling case studies that demonstrate the value of the company's solutions.
- Act as a liaison between the company and domestic media, ensuring consistent communication and alignment on key messaging.
- Curate and distribute high-quality overseas content, including technical insights and success stories, to the Chinese community to foster knowledge sharing and engagement.
- Coordinate with the PR agency to plan and execute overseas PR campaigns, ensuring seamless integration with domestic strategies.
- Monitor media trends and evaluate the effectiveness of communication efforts to continuously improve outreach initiatives.
- Support the creation of content that aligns with the company's brand identity and values, ensuring it resonates with target audiences.
- Engage with the community through media platforms to build relationships and promote the company's vision and mission.
Job Requirements
- Proven experience in media relations or public relations, with a focus on technology sectors or blockchain ecosystems.
- Excellent communication skills, both written and verbal, to effectively convey technical information to diverse audiences.
- Strong understanding of account abstraction (AA/ERC4337) technology and its applications in the blockchain space.
- Ability to collaborate with cross-functional teams, including PR agencies, content creators, and technical experts.
- Proficiency in Chinese and English, with the capacity to translate complex concepts into accessible content for both domestic and international audiences.
- Knowledge of content marketing strategies and the ability to develop engaging materials for media distribution.
- Experience in managing media partnerships and building long-term relationships with journalists and editors.
- Attention to detail and the ability to maintain brand consistency across all communication channels.
- Strong analytical skills to assess media performance and optimize outreach efforts based on data-driven insights.
- Ability to work independently and manage multiple projects simultaneously while meeting tight deadlines.
