Job Description
We are looking for a talented New Media Operator to join our team. The ideal candidate will be responsible for managing our social media presence, creating engaging content, and developing key opinion leaders (KOLs) within our ecosystem. This role requires creativity, strategic thinking, and a deep understanding of various social media platforms.
Key Responsibilities
- Content creation for short videos and copywriting across multiple platforms
- Design and write compelling poster copy and Twitter content
- Develop and maintain community discourse strategies
- Manage and update various social media platforms including Twitter, YouTube, Medium, and TikTok
- Oversee the incubation and development of several ecological KOL accounts
- Monitor social media trends and adapt strategies accordingly
- Engage with online communities to increase brand visibility
- Analyze performance metrics and optimize content strategies
Job Requirements
- Proven experience in new media operations or social media management
- Excellent copywriting and content creation skills
- Familiarity with major social media platforms (Twitter, YouTube, Medium, TikTok)
- Understanding of KOL incubation and community building
- Creative thinking and ability to generate innovative content ideas
- Strong analytical skills to measure content performance
- Ability to work independently and meet deadlines
- Basic graphic design skills for creating social media visuals
- Fluency in English and Chinese (both written and spoken)
Preferred Qualifications
- Experience in the ecological or environmental sector
- Background in digital marketing or communications
- Knowledge of SEO and content optimization techniques
- Experience with social media management tools
- Ability to create engaging video content
