Job Description
We are seeking a dynamic and creative Brand Marketing and Digital Media Specialist to join our team. This role involves developing and executing performance marketing strategies to enhance brand visibility and drive customer engagement. You will be responsible for planning, running, and optimizing advertising campaigns across various digital platforms to achieve business objectives.
Key Responsibilities
- Develop and implement comprehensive brand marketing and digital media strategies to promote Alt.town's services.
- Plan, execute, and manage advertising campaigns to maximize reach and performance.
- Conduct in-depth campaign performance analysis to identify areas for improvement and optimization.
- Collaborate with relevant departments to address issues and enhance campaign effectiveness.
- Create and distribute engaging content for customer acquisition and retention.
- Design and execute various marketing activities to effectively communicate Alt.town's brand and services to domestic and international users.
Job Requirements
- Proven experience in brand marketing, digital media, and performance marketing.
- Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Creative mindset with the ability to develop compelling content and marketing strategies.
- Experience in running and optimizing digital advertising campaigns across various platforms.
- Ability to adapt to changing market trends and implement innovative marketing solutions.
Preferred Qualifications
- Experience in the tech or startup industry is a plus.
- Familiarity with international markets and multicultural marketing strategies.
- Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads, and analytics tools.
