Marketing Specialist at BitBlue

Job Description

Key Responsibilities

• Develop and implement comprehensive brand marketing and digital media strategies to promote Alt.town's services.
• Plan, execute, and manage advertising campaigns to maximize reach and performance.
• Conduct in-depth campaign performance analysis to identify areas for improvement and optimization.
• Collaborate with relevant departments to address issues and enhance campaign effectiveness.
• Create and distribute engaging content for customer acquisition and retention.
• Design and execute various marketing activities to effectively communicate Alt.town's brand and services to domestic and international users.

Job Requirements

• Proven experience in brand marketing, digital media, and performance marketing.
• Strong analytical skills with the ability to interpret campaign data and derive actionable insights.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Creative mindset with the ability to develop compelling content and marketing strategies.
• Experience in running and optimizing digital advertising campaigns across various platforms.
• Ability to adapt to changing market trends and implement innovative marketing solutions.

Preferred Qualifications

• Experience in the tech or startup industry is a plus.
• Familiarity with international markets and multicultural marketing strategies.
• Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads, and analytics tools.