Job Description

This role is responsible for developing and executing comprehensive marketing strategies to enhance the company's brand visibility, influence, and user growth. The candidate will manage KOL operations, media alliances, and content strategies while planning engaging events and maintaining industry leadership through trend research.

Key Responsibilities

Brand and Communication
- Develop and execute comprehensive marketing strategies including brand promotion, PR, and user growth initiatives
- Manage KOL operations: identification, partnership development, resource coordination, and content strategy
- Build and maintain media alliances and self-media matrix
- Write and publish daily media articles, maintaining content updates
Event Planning
- Create targeted content for the company's audience and distribute through multiple channels
- Plan and execute various marketing activities with measurable results
- Organize Web3 online events including AMAs, Spaces, seminars, competitions, and airdrops
Relationship Cooperation
- Conduct joint marketing with partner communities, brands, and KOLs
- Participate in media collaborations to expand brand exposure
Industry Trend Research
- Continuously research industry trends and emerging marketing opportunities
- Ensure the company maintains industry leadership position

Job Requirements

3+ years experience in marketing, PR or related field
Proven track record in brand strategy and KOL management
Strong content creation and event planning skills
Excellent communication and relationship-building abilities
Deep understanding of Web3 ecosystem and marketing trends
Ability to analyze data and measure campaign effectiveness
Creative thinker with strong problem-solving skills
Fluent in English and Mandarin (preferred)

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AI Job Analysis

Intelligent Job Recommendations Based on Deep Learning

Ready for Analysis

Analyze Job Core Requirements

The Marketing Manager role at PEG requires a strategic professional with expertise in digital marketing, focusing on brand visibility and user growth within the Web3 ecosystem. Key requirements include extensive experience in marketing and PR, strong KOL management skills, and proficiency in content creation and event planning.

3+ years of experience in marketing, PR, or related fields
Proven track record in brand strategy and KOL operations
Strong content creation and event planning abilities
Deep understanding of Web3 marketing trends and data analysis

Understand Employer Recruitment Intent

The employer, PEG, likely operates in the innovative Web3 technology sector, seeking a Marketing Manager to enhance brand leadership and user engagement in a competitive market. Their recruitment intent is to find a candidate who can develop and execute comprehensive marketing strategies that drive growth through KOL partnerships, media alliances, and trend research, ensuring PEG maintains its position as an industry innovator. This suggests a need for someone adaptable to rapid changes in the Web3 space, capable of fostering collaborations and measuring campaign effectiveness to achieve scalable results.

MyJob Interviewer Says

Interviewers at PEG would prioritize candidates with a demonstrated ability to manage KOL operations and content strategies effectively, as these are critical for brand visibility in the Web3 ecosystem. They will assess for strong event planning skills, particularly in organizing Web3 events like AMAs and airdrops, and evaluate candidates' data analysis capabilities to measure campaign success. Additionally, they look for creativity in problem-solving and relationship-building, ensuring the candidate can build media alliances and drive measurable outcomes that align with PEG's innovative culture.

AI Matching Suggestions

To tailor your application for PEG, focus on highlighting experiences relevant to their Web3-focused marketing needs, such as KOL management and trend research. This will demonstrate your alignment with their industry-specific challenges and opportunities.

Optimize your resume by including specific examples of Web3 marketing campaigns or partnerships you've managed, emphasizing metrics like user growth or engagement rates.
Research PEG's brand and recent Web3 initiatives to incorporate targeted insights in interviews, showing how your skills can enhance their marketing strategies.
Emphasize language proficiency in Mandarin and English in your application, as this is preferred and common in global tech companies like PEG.
Prepare for interviews by discussing your data analysis experience and how you've used it to optimize marketing efforts, aligning with PEG's need for measurable results in a fast-evolving industry.

Marketing Manager at PEG

Employment Information

Job Description

Key Responsibilities

Job Requirements

AI Job Analysis

Analyze Job Core Requirements

Understand Employer Recruitment Intent

MyJob Interviewer Says

AI Matching Suggestions

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Language & Currency

Language

Currency

Marketing Manager at PEG

Employment Information

Job Description

Key Responsibilities

Job Requirements

Skills

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$1,500 - $2,500 /hour

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New Things Will Always Update Regularly

New Things Will Always
Update Regularly